SUMMER POP 2022
Planet Loving Principles
Loving the planet is at the forefront of the past, present and future of John Paul Mitchell Systems. The summer Paul Mitchell POP campaign helps share this message with consumers, and links your salon to the national and global publicity activity for the brand.
PAUL MITCHELL® SUMMER
PAUL MITCHELL® SET THE SCENE
Set the scene for summer
Palm trees are not only an interior trend but are synonymous with summer. Use one prop to create multiple windows this season.
PROPS FEATURED
- Acrylic nesting cubes
- Acrylic column
- Palm leaves
- Wicker houses
PAUL MITCHELL® SET THE SCENE 2
Set the scene for summer
PROPS FEATURED
- Acrylic nesting cubes
- Palm leaves and orchids
- Vases
PAUL MITCHELL® HELLO SUNSHINE
BONUS BAGS
Create a window showcasing Bonus Bags to highlight to your guests;
- Savings
- Ready-made duos
- Promote up-sell from one to two products
- Bright colours that POP
- Show-off other products in each PM system
PROPS FEATURED
- Acrylic logo column
- Neon sign
- Palm leaves
- Vases
PAUL MITCHELL® ONE PROP, MULTIPLE WINDOWS
Make the most of your props
By simply adding different products, you can gain some real mileage out of your props.
PROPS FEATURED
- Acrylic logo column
- Neon sign
- Palm leaves
- Vases
PAUL MITCHELL® PLANET LOVING DUOS
PLANET LOVING DUOS
Our planet loving duos offer guests a shampoo and styling product to suit their haircare needs.
PROPS FEATURED
- Acrylic logo column
- Neon sign
- Palm leaves
- Vases
PAUL MITCHELL® PLANET LOVING PRINCIPLES
Windows with values
The new point-of-purchase material from Paul Mitchell shows your guests that you back a brand with strong ethics.
PROPS FEATURED
- Acrylic logo column
- Acrylic nesting cubes
- Rattan mirror
- Trailing plants
Stick to one brand and onme clear message for your displays.
PAUL MITCHELL® PYRAMID
Work with a triangle formation
The Pyramid Principle
Visual merchandisers use a triangular formation for their displays. Create a focul point at the centre of the display with larger items and work out with smaller items from there. This is proven to draw in consumers' eyes.
PROPS FEATURED
- Acrylic nesting cubes
- Vases
- Orchids
PAUL MITCHELL® SEIZE THE SEASON
PIGGY-BACK ON SEASONAL EVENTS
A great one for Wimbledon - an eye-catching display can grab the attention of passers by and potentially get you new guests.
PROPS FEATURED
- Acrylic logo column
- Acrylic nesting cubes
- Neon sign
- Mini potted ferns
- Leaf panel
PAUL MITCHELL® SHOWCASE
SHARE THE LATEST
Showcase your promotions to passers-by and share what's new.
PROPS FEATURED
- Acrylic nesting cubes
- Potted plants
- Plant stands
How To Create Window Displays on a budget
Windows create sales but they don’t need to cost a lot. Here’s our top tips to keeping costs down and retail sales up:
1.
CREATE WINDOWS JUST USING POP MATERIAL
Your POP kit and hanging kit are available totally FREE of charge, just hang the posters, add the Totems and you are good to go.
2.
USE EMPTY BOTTLES IN YOUR DISPLAYS
Rather than having the cost of stock on display, keep empty bottles from the Stylist Station or Wash House to use in your windows.
3.
RECYCLE PROPS
Cube props are easy to find in home stores and can be used every season and with a little care will last for years. Reuseable as well as good for your pocket.
4.
USE INEXPENSIVE PROPS
The props featured here can often be picked up on the high street for next to nothing and are a win-win for your salon window.
5.
FREE ADVERTISING
Your window is your 24 hour advertising space, use it to let passers-by know the brands you offer and link to the national publicity surrounding this campaign.
SOCIAL MEDIA SUPPORT
Re-share the social media posts from our channels and use the FREE social media images to create your own messages.
BENEFIT FROM THE PERKS PROGRAMME REWARDING YOUR LOYALTY
Our success is your success
We appreciate your commitment to us and we want to recognise this valued partnership, which is why we offer the Perks Programme as a thank you for being part of our success. The Perks Programme rewards you with points to save money and spend on products, marketing materials and education. This loyalty programme has replaced the Signature Salon and Pigment Points programmes.
Exclusive POP
Purchase personalised POP (Point-of-Purchase) material to enhance your salon décor and transform your salon display. Your favourite current images, your way to fit your space, with your name on… all available on Perks Points.
Not a member of Perks?
Membership is is free and available to any salon who
(a) orders orders any Paul Mitchell® Professional Hair Color products, and/or
(b) orders an average of £600 per month excluding VAT of John Paul Mitchell Systems® retail brands from Salon Success.
Membership is automatic so if you are eligible, you will have already started earning points.
