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Welcome to Spring 2020

We continue to feature and celebrate 40 years of Paul Mitchell® alongside NEW POP material to support Paul Mitchell® Professional Hair Color.

Invest in some Spring window props from Inspired Design and create displays that increase your walk-ins and Take Home sales.

Ask Club Services to add the latest Paul Mitchell® POP to your order and show your guests you back a brand built on strong values.

Call our team to order your POP on 0845 659 0011 or speak to your consultant.

Butterflies

 

PROPS FEATURED

  • White Paper Butterflies (Small and Large) from £12.00 pack of 3
  • Luxury Paper Concertina Column from £24.00 each

Colour

 

Come visit us at Colour World 2020 in London on 17th and 18th May to discover the full spectrum of colour opportunities from Paul Mitchell® - colourworlduk.com

YOUR PAUL MITCHELL® PROFESSIONAL HAIR COLOR CHECKLIST

  • Book some education with your Salon Business Consultant to get the team up to speed on Paul Mitchell® Professional Hair Care and The Demi product knowledge
  • Order the Violets and Blues Sampler Kit from the March/April New & Now magazine and start offering these services in your salon Create a Paul Mitchell® Professional Hair Color window using the NEW POP material (just ask Club Services, it’s free!) 
  • Place POP material at the Wash House and Color Bar to promote services to guests
  • Offer colour protection products to every guest having a colour service
  • Hold a Stylist Take Home competition to focus on colour service upgrades – how much more can you take in the tills?

PROPS FEATURED

  • Coloured Paper Butterflies £9.00 pack of 3
  • Acrylic Paul Mitchell® Logo Column (Small Black or White) £50.00 each
  • Paul Mitchell® Live Beautifully Acrylic White Nesting Cubes £68.50 set of 3

Easter

 

YOUR EASTER CHECKLIST:

  • Create an Easter window display with gift inspiration
  • Create in-salon displays to showcase professional hair care gifts
  • Offer gift vouchers as Easter gifts
  • Embrace Easter by offering a special hot chocolate menu, offer mini eggs with drinks and carrot sticks for the health conscious!
  • Work with local businesses to mutually promote each other’s businesses, local restaurants and chocolate shops are ideal
  • Send Easter themed e-newsletters to your customer base 
  • Create special Easter services to inspire guests to book and upgrade.

PROPS FEATURED

  • Easter Eggs 
  • Acrylic Paul Mitchell® Logo Column (Large Black or White) £62.00 each
  • Acrylic Paul Mitchell® Logo Column (Small Black or White) £50.00 each

Marula

 

PROPS FEATURED

  • Gold Metal Palms £25.00 each
  • Paul Mitchell® Live Beautifully Acrylic
  • White Nesting Cubes £68.50 set of 3

Mitch

 

TOP TIPS

  1. Use the 3Ps: Product, Props and POP, to fully communicate a branded message and grab your guests’ attention
  2. We only have a few seconds to view and process displays so keep them simple, bold and focus on one brand
  3. Build window displays in a triangular formation to create balance and effectiveness
  4. Create shoppable feature displays with larger amounts of product for guests to browse and buy
  5. Create mini in-salon displays with props and POP to link to your salon window. Odd numbers of products and props tend to work best
  6. Experiment with varying heights to create visual contrast and boost engagement in your displays
  7. Locate your special displays in a high-traffic area separate from your Take Home area, for example near your Reservation Desk
  8. Aim to update your promotional display at least once a month to keep attracting attention
  9. Plan your promotional calendar; use the latest New & Now promotions and ABC magazine as guides and inspiration. Link to seasonal and national events
  10. Guests like to try before they buy, link your promotional displays to your Reservation Desk with tester products or displays. Let guests know the products you are using on them at the Stylist Station and recommend them to Take Home.

Mothers day

 

YOUR MOTHER'S DAY CHECKLIST:

  • Create a Mother's Day window display with gift inspiration
  • Create in-salon displays to showcase professional hair care gifts
  • Offer gift vouchers as Mother’s Day gifts
  • Make a fuss of all mums that visit the salon this week, offer them a glass of bubbles and an extra head massage at the Wash House
  • Shopping and spending time with the family is the favourite way to spend Mother’s Day, team up with local businesses to offer hair and beauty packages alongside other leisure activities
  • Send Mother’s Day themed e-newsletters to your customer base
  • Create special services to inspire guests to book for their mums.

PROPS FEATURED

  • Orchid
  • Acrylic Paul Mitchell® Logo Column (Large Black or White) £62.00 each
  • Acrylic Paul Mitchell® Logo Column (Small Black or White) £50.00 each

Tissue Paper

 

PROPS FEATURED

  • Paper Tissue Flowers £8.00 pack of 2
  • Luxury Paper Concertina Column from £24.00 each

Topiary

 

YOUR SPRING PAUL MITCHELL® CHECKLIST

  • Create an anniversary or spring inspired window display
  • Create in-salon displays to showcase Paul Mitchell® originals or best sellers
  • Order the Limited Edition Paul Mitchell® original products to create a brand focus and increase Take Home sales - see the March/April New & Now magazine for full details
  • Share the story of Paul Mitchell® with your team and guests 
  • Ask your Salon Business Consultant to deliver some product education for the team so they have the confidence to recommend products and inform guests which are vegan.

PROPS FEATURED

  • Topiary Panels £9.50 each
  • Luxury Paper Concertina Column from £24.00 each

Tea Tree

 

With four flavours to choose from, there's a system to suit all hair types.

Help your guests to discover the natural magic of Tea Tree. A bottle of Tea Tree Special Shampoo is sold every five minutes and the Tea Tree brand is the fastest growing of all the John Paul Mitchell systems® brands, so get on board and start growing your take home sales. With naturally derived Tea Tree, ingredient enthusiasts love this brand that supports reforestation by partnering with ReforestAction.

Tea Tree pledges to plant 1 million trees by the end of 2022. 

Help Tea Tree and Reforest'Action meet our goal by: Use the code: TEATREE2020 to plant a free tree.

YOUR TEA TREE CHECKLIST:

  • Book some education with your Salon Business Consultant to get the team up to speed on product knowledge and the Tea Tree brand story
  • Order the latest launch from Tea Tree; a line up of Lavender Mint products for curls and textured hair. See the March/ April New & Now magazine for great offers
  • Create a Tea Tree window using the FREE Tea Tree POP material, just ask Club Services to add to your order
  • Place Tea Tree litre size products at the Wash House to use on guests and offer special services to soothe the senses from tingle-tastic to calming
  • Place Tea Tree products at the Reservation Desk to spark a conversation
  • Share with guests the story of how Tea Tree cares for the planet through reforestation with a partnership with Reforest Action.

PROPS FEATURED

  • Topiary Panels £9.50 each
  • White Paper Butterflies (Small and Large) from £12.00 pack of 3
  • Paul Mitchell® Live Beautifully Acrylic White Nesting Cubes £68.50 set of 3