Skip to the content

Menu
Back to Salon Success Home

SUMMER POP 2022

Planet Loving Principles

Loving the planet is at the forefront of the past, present and future of John Paul Mitchell Systems. The summer Paul Mitchell POP campaign helps share this message with consumers, and links your salon to the national and global publicity activity for the brand. 

PAUL MITCHELL® SUMMER

PAUL MITCHELL® SET THE SCENE

Set the scene for summer

Palm trees are not only an interior trend but are synonymous with summer. Use one prop to create multiple windows this season.

PROPS FEATURED

  • Acrylic nesting cubes
  • Acrylic column
  • Palm leaves
  • Wicker houses

PAUL MITCHELL® SET THE SCENE 2

Set the scene for summer

PROPS FEATURED

  • Acrylic nesting cubes
  • Palm leaves and orchids
  • Vases

PAUL MITCHELL® HELLO SUNSHINE

BONUS BAGS

Create a window showcasing Bonus Bags to highlight to your guests;

  • Savings
  • Ready-made duos
  • Promote up-sell from one to two products
  • Bright colours that POP
  • Show-off other products in each PM system

PROPS FEATURED

  • Acrylic logo column
  • Neon sign
  • Palm leaves
  • Vases

PAUL MITCHELL® ONE PROP, MULTIPLE WINDOWS

Make the most of your props

By simply adding different products, you can gain some real mileage out of your props.


PROPS FEATURED

  • Acrylic logo column
  • Neon sign
  • Palm leaves
  • Vases

PAUL MITCHELL® PLANET LOVING DUOS

PLANET LOVING DUOS

Our planet loving duos offer guests a shampoo and styling product to suit their haircare needs.

PROPS FEATURED

  • Acrylic logo column
  • Neon sign
  • Palm leaves
  • Vases

PAUL MITCHELL® PLANET LOVING PRINCIPLES

Windows with values

The new point-of-purchase material from Paul Mitchell shows your guests that you back a brand with strong ethics.

PROPS FEATURED

  • Acrylic logo column
  • Acrylic nesting cubes
  • Rattan mirror
  • Trailing plants

Stick to one brand and onme clear message for your displays.

PAUL MITCHELL® PYRAMID

Work with a triangle formation

The Pyramid Principle

Visual merchandisers use a triangular formation for their displays. Create a focul point at the centre of the display with larger items and work out with smaller items from there. This is proven to draw in consumers' eyes.

 

PROPS FEATURED

  • Acrylic nesting cubes
  • Vases 
  • Orchids

PAUL MITCHELL® SEIZE THE SEASON

PIGGY-BACK ON SEASONAL EVENTS

A great one for Wimbledon - an eye-catching display can grab the attention of passers by and potentially get you new guests.

 

PROPS FEATURED

  • Acrylic logo column
  • Acrylic nesting cubes
  • Neon sign
  • Mini potted ferns
  • Leaf panel

PAUL MITCHELL® SHOWCASE

SHARE THE LATEST

 Showcase your promotions to passers-by and share what's new.

PROPS FEATURED

  • Acrylic nesting cubes
  • Potted plants
  • Plant stands

How To Create Window Displays on a budget

Windows create sales but they don’t need to cost a lot. Here’s our top tips to keeping costs down and retail sales up:

1.

CREATE WINDOWS JUST USING POP MATERIAL

Your POP kit and hanging kit are available totally FREE of charge, just hang the posters, add the Totems and you are good to go.

2.

USE EMPTY BOTTLES IN YOUR DISPLAYS

Rather than having the cost of stock on display, keep empty bottles from the Stylist Station or Wash House to use in your windows.

3.

RECYCLE PROPS

Cube props are easy to find in home stores and can be used every season and with a little care will last for years. Reuseable as well as good for your pocket.

4.

USE INEXPENSIVE PROPS

The props featured here can often be picked up on the high street for next to nothing and are a win-win for your salon window.

5.

FREE ADVERTISING

Your window is your 24 hour advertising space, use it to let passers-by know the brands you offer and link to the national publicity surrounding this campaign.

SOCIAL MEDIA SUPPORT

Re-share the social media posts from our channels and use the FREE social media images to create your own messages.

BENEFIT FROM THE PERKS PROGRAMME REWARDING YOUR LOYALTY

Our success is your success

We appreciate your commitment to us and we want to recognise this valued partnership, which is why we offer the Perks Programme as a thank you for being part of our success. The Perks Programme rewards you with points to save money and spend on products, marketing materials and education. This loyalty programme has replaced the Signature Salon and Pigment Points programmes.

Exclusive POP
Purchase personalised POP (Point-of-Purchase) material to enhance your salon décor and transform your salon display. Your favourite current images, your way to fit your space, with your name on… all available on Perks Points.

Not a member of Perks?
Membership is is free and available to any salon who
(a) orders orders any Paul Mitchell® Professional Hair Color products, and/or
(b) orders an average of £600 per month excluding VAT of John Paul Mitchell Systems® retail brands from Salon Success.
Membership is automatic so if you are eligible, you will have already started earning points.