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Welcome to winter 2020

LET’S GET DIGITAL
Welcome to your winter guide to visual and retail merchandising. We’ve taken the plunge and gone completely digital with this issue, providing you even more content than ever before to support your business. Winter is a bumper issue, starting with autumn and building up to the big day. Be sure to forward a copy of this issue to your Window Dresser.


FOCUS ON THE FUNDAMENTALS
Continuing to focus on the fundamentals and key retail dates in the calendar, our goal is to guide you through the rest of the year and grow your sales and guest experience to ultimately grow your business and reputation.


NEW SEASONAL POP MATERIAL
We have a NEW Paul Mitchell® POP campaign for winter, celebrating the season and encouraging consumers to buy great gifts from you. Plus we’ll be showcasing all the other John Paul Mitchell Systems® brands too.

Zoe Signature 200X200px
Zoë Vears
Director of Publicity

 

Invest in some window props from Inspired Design and create displays that increase your walk-ins and Take Home sales.

Ask Club Services to add the latest Paul Mitchell® POP to your order and show your guests you back a brand built on strong values.

Call our team to order your POP on 0845 659 0011 or speak to your consultant.

News from the Window Dresser

 

Welcome to Winter 2020 and what a very different year we have had so far! Now it’s time to look forward to spreading some much needed sparkle across the High Street and fortunately Visual Merchandising will help you do just that. 

It’s time to look forward to Christmas which is less than 100 sleeps away. This year more than ever your window display will be very important to your business. Visual Merchandising is fast becoming a very popular must-have to help shoppers fall back in love with retail and create much needed sales back on our High Streets. Nothing beats a real shopping trip and a great shopping experience. 

Window shopping has always been a big part of Christmas, making High Streets and shopping centres a seasonal destination. Your displays will inspire shoppers to see the gorgeous gifts you have available for them to buy. Your window displays are somewhere they can safely browse gift ideas and see what you have on offer, encouraging purchases and bringing guests into your salon for some retail therapy.

We are here for you to help guide you through the festive season with
window display ideas, props, help and advice.


Seasons greetings,

FIT TO SIZE

Our Christmas displays can fit all window shapes and sizes.

SMALL WINDOW

 

 

Small spaces can still create attention and create sales, think in simple triangular groups and remember the 3 P's; Product, POP, Props.

WIDE OR LANDSCAPE WINDOW

 

 

Build a wider display. Repetition is usually the best use of wide spaces, repeating simple groups across the window to create maximum impact.

TALL OR PORTRAIT WINDOW

 

 

Build a tall, slim display in a triangular shape to create balance and lead the eye around the display. Hang more posters vertically to create more height in your window air space. The addition of tall props will help give a tall window impact.

PAUL MITCHELL® AUTUMN

September and October are ideal for building autumnal windows on the run up to Christmas.

Autumnal window 1

PROPS FEATURED

 

  • White Cut Out Tree £18.00 each
  • Rose Gold Assorted Cut Out Leaves and Flower Pack £4.00 per pack
  • Paul Mitchell® Live Beautifully Acrylic White Nesting Cubes £68.50 set of 3
  • Festive Lights

 

STAR PROP
These White Trees are perfect for creating autumnal displays leading into winter

Autumnal window 2

PROPS FEATURED

 

  • Paul Mitchell® Live Beautifully Acrylic White Nesting Cubes £68.50 set of 3 

  • Acrylic Paul Mitchell® Logo Column (Large Black or White) £62.00 each. Call or email Katie for availability
  • Light Up Speech Bubble Message Board

 

CREATE YOURSELF

These speech bubble lights are ideal for communicating important messages to your guests. We’ve used brand messages but you could write messages that are relevant to your individual salon, and the best thing is you can wipe it off and change the message as often as you like.

Autumnal window 3

PROPS FEATURED

 

STAR PROP

This Rose Gold Curtain adds an instant backdrop to your display and works well for both autumn and Christmas time.

TOP TIP

Change your window every six to eight weeks in line with your average guest frequency of visit

Autumnal window 4

PROPS FEATURED

 

  • Rose Gold Curtain £7.50 each
  • Rose Gold Glitter Stars and Ribbon Pack £5.50 per pack
  • Acrylic Paul Mitchell® Logo Column (Large Black or White) £62.00 each. Call or email Katie for availability
  • Acrylic Paul Mitchell® Logo Column (Small Black or White) £50.00 each
  • Hanging Paper Pendant in Vintage Cream £7.50 each
  • Paul Mitchell® Live Beautifully Acrylic White Nesting Cubes £68.50 set of 3

PAUL MITCHELL® WINTER

Winter window 1

DIY DISPLAYS ON A BUDGET

 

Window props don’t have to break the bank. Here’s a great example of a display with low cost hanging props that instantly say Christmas. Invest in some winter window props from Inspired Design and create displays that increase your walk-ins and Take Home sales.

Winter window 2

PROPS FEATURED

 

  • Paul Mitchell® Live Beautifully Acrylic White Nesting Cubes £68.50 set of 3
  • Acrylic Paul Mitchell® Logo Column (Small Black or White) £50.00 each
  • Acrylic Paul Mitchell® Logo Column (Large Black or White) £62.00 each. Call or email Katie for availability
  • Cut-Out Gold Star Garland £5.00 each
  • Rose Sequin Stars £11.00 per pack
  • Rose Gold Glitter Stars (Featured top of page with Gift Sets) £5.50 per pack
  • Rose Gold Brush Trees £22.00 each
  • Festive Lights

 

STAR PROP

These Rose Gold Brush Trees are a quick and easy way to create a Christmas display.

Winter in-salon display

GIFT SETS FOR EVERY GUEST

 

Display Gift Sets in the salon so guests can choose the one that suits them best.

Winter window 3

PROPS FEATURED

 

  • Rose Gold Curtain £7.50 each

  • Hanging Paper Pendant in Vintage Cream £7.50 each

  • Acrylic Paul Mitchell® Logo Column (Small Black or White) £50.00 each

  • Acrylic Paul Mitchell® Logo Column (Large Black or White) £62.00 each. Call or email Katie for availability

 

BUILD UP TO CHRISTMAS


These Paper Chandeliers are ideal to take you from Autumn to Winter and Christmas.

 

Winter in-salon display 2

PROPS FEATURED

 

  • Rose Sequin Stars £11.00 per pack
  • Acrylic Paul Mitchell® Logo Column (Small Black or White) £50.00 each

 

SPREAD THE FESTIVE CHEER

Whatever winter brings this year, it’s important to project a positive and professional image. A Christmas tree and Gift Sets provide festive spirit and remind guests to do their Christmas shopping locally, with you.

Winter window 4

PROPS FEATURED

 

  • Rose Gold Curtain £7.50 each
  • Rose Gold Glitter Stars and Ribbon Pack (shown on tree) £5.50 per pack
  • Acrylic Paul Mitchell® Logo Column (Small Black or White) £50.00 each
  • Acrylic Paul Mitchell® Logo Column (Large Black or White) £62.00 each. Call or email Katie for availability
  • Rose Gold Tree
  • Festive Lights

John Paul Mitchell Systems® Brands autumn/winter

Create brand focussed displays to target guest audiences

TEA TREE AUTUMN/WINTER

PROPS FEATURED

 

  • Paul Mitchell® Live Beautifully Acrylic White Nesting Cubes £68.50 set of 3 

  • Artificial Fir Trees

 

CARING FOR HAIR AND THE PLANET


Tea Tree is not only committed to helping create beautiful hair,
but also in helping create a greener future for our earth.

 

MITCH® AUTUMN/WINTER

PROPS FEATURED

 

  • Acrylic Paul Mitchell® Logo Column (Large Black or White) £62.00 each. Call or email Katie for availability
  • Acrylic Paul Mitchell® Logo Column (Small Black or White) £50.00 each
  • Nesting Striped Gift Boxes
  • Yellow Ribbon
  • Red Ribbon

 

 

OFFER GREAT GROOMING WITH MITCH®


Offer gifts for the guys this Christmas and get the fellas feeling festive with these MITCH® boxed sets featuring grooming best-sellers.

MITCH® AUTUMN/WINTER In-Salon

AFFORDABLE PROPS

 


We’ve created a colourful display using gift boxes and ribbons.

  • POP – FREE from Salon Success
  • PRODUCT – FREE using empty tubes and bottles from the salon
  • PROPS – you can pick up gift boxes and ribbons for next to nothing.

 

OFFER GREAT GROOMING WITH MITCH®


Offer gifts for the guys this Christmas and get the fellas feeling festive with these MITCH® boxed sets featuring grooming best-sellers.

NEURO® AUTUMN/WINTER

PROPS FEATURED

 

  • Acrylic Paul Mitchell® Logo Column (Small Black or White) £50.00 each
  • Paul Mitchell® Live Beautifully Acrylic White Nesting Cubes £68.50 set of 3
  • Light Up Speech Bubble Message Board

 

Increase your average Take Home sales with Neuro® FREE POP to grow your Neuro® Tools and Neuro™ Liquid Take Home sales – just ask Club Services to add some to your order.

 

VEGAN FRIENDLY

All Neuro™ Liquid products are 100% vegan.

 

MARULAOIL AUTUMN/WINTER

PROPS FEATURED

 

  • Acrylic Paul Mitchell® Logo Column (Small Black or White) £50.00 each
  • Acrylic Paul Mitchell® Logo Column (Large Black or White)£62.00 each Call or email Katie for availability
  •  Luxury Paper Concertina Columns. Call or email Katie for availability
  •  Black Concertina Fans £8.00 Pack of 2 - Call or email Katie for availability
  •  Gold Hanging Frame - Call or email Katie for availability

OFFER A RARE GIFT WITH MARULAOIL


Appeal to luxury-loving guests with MarulaOil, the precious natural ingredient that inspired this luxury hair care collection. Rich in protective antioxidants, this remarkably replenishing oil leaves hair smooth, lustrous and completely transformed.

John Paul Mitchell Systems® Brands Christmas

Create festive displays to remind guests to do their Christmas shopping locally, with you.

PAUL MITCHELL® PROFESSIONAL HAIR COLOR CHRISTMAS

PROPS FEATURED

 

  • Paul Mitchell® Live Beautifully Acrylic White Nesting Cubes £68.50 set of 3
  • White Cut Out Tree £18.00 each
  • Rainbow Disco Ball Light-Up Baubles

 

GROW COLOUR SERVICES


Remind guests to book their colour services with you. Vegan colour is in hot demand and these posters let guests know that Paul Mitchell® colour is vegan. Cross merchandise colour with colour care products and Gift Sets to Take Home.

AWAPUHI WILD GINGER® CHRISTMAS

PROPS FEATURED

 

  • Acrylic Paul Mitchell® Logo Column (Small Black or White) £50.00 each 
  • Acrylic Paul Mitchell® Logo Column (Large Black or White) £62.00 each. Call or email Katie for availability.
  • Gold Garland

TEA TREE CHRISTMAS

PROPS FEATURED

 

  • Paul Mitchell® Live Beautifully Acrylic White Nesting Cubes £68.50 set of 3

  • Fold Out Green Paper Trees

 

CARING FOR HAIR AND THE PLANET


Tea Tree is not only committed to helping create beautiful hair, but also in helping create a greener future for our earth.

 

TEA TREE CHRISTMAS 2

PROPS FEATURED

 

  • Paul Mitchell® Live Beautifully Acrylic White Nesting Cubes £68.50 set of 3

  • Fold Out Green Paper Trees

 

CARING FOR HAIR AND THE PLANET


Tea Tree is not only committed to helping create beautiful hair, but also in helping create a greener future for our earth.

 

NEURO® AUTUMN/WINTER

PROPS FEATURED

 

  • Acrylic Paul Mitchell® Logo Column (Large Black or White) £62.00 each. Call or email Katie for availability.
  • 3D Christmas Trees
  •  Festive Lights

 

PROMOTE PARTY HAIR TOOLS

Increase your average Take Home sales with electrical tools. Offer FREE advice to every guest on how to get party ready at home and protect their hair from thermal damage with Neuro®. Set sales goals, create dialogue with the team and get the tills ringing.

FREE GIFT WITH PURCHASE

Guests receive a FREE Neuro® Thermal Geometric Bag when they buy any tool, OR they can buy the bag filled with Neuro™ products and brush to create hair that is ready to hit the town.

MVRCK® CHRISTMAS

PROPS FEATURED

 

  • Paul Mitchell® Live Beautifully Acrylic White Nesting Cubes £68.50 set of 3
  • Wooden Merry Christmas Sign

 

MADE FOR BARBERS BY BARBERS

These MVRCK® Duos offer the stuff great gifts are made of. Meet the needs of men this festive season with MVRCK®.


VEGAN FRIENDLY 


All MVRCK® products are 100% vegan.

Perks Programme

The way you earn points remains the same; 1 point for every £1 spent.

Joining is automatic so there’s no need to sign up, the way you spend points will be slightly different but with all the same great benefits.

 

ABC Magazine

Art, Business, Culture

Bi-monthly visual and retail merchandising inspiration for John Paul Mitchell Systems® customers.

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