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UNITE®: Created by a Hairdresser, For Hairdressers

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We are delighted to announce an exciting and exclusive partnership between UNITE® and Salon Success. At Salon Success we aim to be The Distributor of Choice to our salon and distributor partners across the globe, providing a true consultancy service backed up by extensive marketing and education programmes. Salon Success and UNITE® share a forward-thinking philosophy that puts stylists and salon professionals at the core of every decision.

The story of UNITE®

Andrew Dale, Founder and CEO of UNITE® Haircare, created the brand as a solution to what was lacking in the industry – a haircare brand that truly supports the hairdresser.

At age 16, Dale began his apprenticeship with Vidal Sassoon in London. His career quickly excelled, and he became a sought-after stylist, educator and session worker for Sassoon, which eventually transferred him to the United States. Dale taught on the Sassoon Artistic Team and has worked with several professional haircare brands in many different arenas, all while owning and running five salons throughout San Diego.

It is with this vast array of experience that Dale found what he felt most benefitted hairdressers and the industry: product performance, creative inspiration, a solid education program and uniting hairdressers to make the industry a better place. Utilizing these key fundamentals, Dale introduced UNITE® Haircare in 2003 and held true to those values ever since.

"What we've done with Unite is created, I think, the perfect balance of products for any texture of hair." - Andrew Dale

Watch CEO and founder Andrew Dale talk through UNITE®'s products:

UNITE® Christmas Gift Sets

The perfect Christmas gift for all UNITE® addicts

Volume + Body Gift Set


For thick, full hair

  • BOOSTA™ Shampoo 300ml
  • BOOSTA™ Conditioner 236ml
  • 7SECONDS™ Detangler 236ml

Moisture + Shine Gift Set


For all hair types

  • 7SECONDS™ Shampoo 300ml
  • 7SECONDS™ Conditioner 236ml
  • 7SECONDS™ Detangler 236ml

Tone + Condition Gift Set


For brilliant, blonde hair

  • BLONDA™ Toning Shampoo 236ml
  • BLONDA™ Daily Conditioner 300ml
  • 7SECONDS™ Detangler 236ml

My Little Addictions Gift Set


Styling favourites

  • 7SECONDS™ Detangler 59ml
  • TEXTURIZA Spray 59ml

BLONDA™ System

Tone. Brighten.

BLONDA™ Toning Shampoo

Tone. Brighten.

  • Gently cleanses while toning
  • Reduces brassiness in blonde, gray, or any tone
  • No added parabens or sodium chloride

BLONDA™ Daily Shampoo

Colour-protect. Maintain.

  • Gently cleanses hair while soothing scalp
  • Keeps tone bright and brilliant between tone days
  • Great for everyday use

BLONDA™ Daily Conditioner

Colour-protect. Maintain.

  • Seals the tone
  • Vitamin-enriched moisturizers repair and protect
  • Great for everyday use


Repair. Tone. Seal.

  • Fortifies & repairs weak, over-processed hair
  • Deeply nourished and seals in moisture
  • Tones while strengthening and smoothing hair
  • Prevents future chemical, thermal and mechanical damage
  • Helps to provide colour retention
  • Reduces blw dry time


Reconstruct. Tone. Seal.

  • Fortifies & repairs weak, over-processed hair
  • Deeply nourishes and seals in moisture
  • Tones while strengthening and smoothing hair
  • Prevents future chemical, thermal and mechanical damage
  • Helps to provide colour retention
  • Reduces blow dry time

For professional use only

7SECONDS™ System

Moisture. Shine. Protect.

7SECONDS™ Shampoo

Moisture. Shine. Protect.

  • Moisturizes for healthy, shiny, silky hair
  • Locks in and protects hair colour
  • Instant results; for all hair types

7SECONDS™ Conditioner

Moisture. Shine. Protect.

  • Weightless and moisture-enriched
  • Provides UV and thermal protection
  • Instant results; for all hair types

7SECONDS™ Detangler

Leave-In Conditioner

  • Instantly detangles
  • Thermal and UV protector
  • Repairs, locks in colour & strengthens hair
  • Perfect balance of moisture and protein to protect hair

7SECONDS™ BlowOut Crème

Control. Seal. Shine.

  • Controls frizz, leaving hair smooth and shiny
  • Provides UV and thermal protection
  • Reduces blow-dry time
  • Extends the life of your blowout
  • Great for all hair types

7SECONDS™ Refresher

Dry Shampoo

  • Extends the colour and life of your style
  • Absorbs excess oil without causing build-up
  • Adds body and leaves hair fresh and clean

7SECONDS™ Glossing Spray

Dry. Thermal. Shine.

  • Instant, weightless, healthy shine
  • Fights frizz and smoothes hair
  • Provides UV and thermal protection

7SECONDS™ Masque

Moisture. Shine. Protect.

  • Intense moisture
  • Long lasting, high shine
  • Helps restore elasticity
  • Protects and strengthens

BOING™ Curl System

Moisture. Balance. Control.

BOING™ Curl Shampoo

Moisture. Balance.

  • Gently cleanses and restores pH balance
  • Nourishes and protects each strand
  • Replenishes and retains moisture
  • Great for all curl types
  • Colour-Safe

BOING™ Curl Conditioner

Moisture. Balance.

  • Conditions and retains moisture
  • Hydrates and enhances curls
  • Great for all curl types

BOING™ Curl Leave-In

Prep. Protect. Refresh.

  • Instantly detangles
  • Thermal and UV Protector
  • Three in one: Pre-style, protect, and restyle
  • Seals moisture in and keeps frizz out
  • Great for all curl types

BOING™ Moisture Curl Cream

Quench. Control.

  • Keeps moisture in and humidity out
  • Provides a lighter hold, and enhanced moisture control
  • Ultra-hydrating: quenches and repairs
  • No stiffness, stickiness or crunch

BOING™ Defining Curl Cream

Activate. Hold.

  • Hold curls in place with a soft, touchable finish
  • Provides hold with moisture control
  • Adds weightless volume and shine
  • Replenishes and retains moisture

BOOSTA™ Volumizing System

Volume. Body. Amplified.

BOOSTA™ Shampoo

Volume. Body.

  • Weightless volume
  • Gentle cleansing with a thick lather
  • Colour-Safe

BOOSTA™ Conditioner

Volume. Body.

  • Weightless conditioning
  • Nourishing

BOOSTA™ Volumizing Spray

Full. Weightless. Body.

  • Builds body and weightless volume
  • Touchable, flexible hold
  • UV protector

BOOSTA™ Thickening Crème

Volume. Body. Amplified.

  • Instantly add thickness and weightless volume
  • Lightweight, heat-activated formula
  • Touchable without stickiness or crunch
  • Ideal for fine or limp hair


Cleanse and Condition

LAZER Straight™ Shampoo

Smooth. Sleek.

  • Smoothes cuticle without weight
  • High, weightless shine
  • Colour-Safe

LAZER Straight™ Conditioner

Smooth. Sleek.

  • Smoothes, tames frizz, and flyaways
  • Weightless shine

U LUXURY™ Shampoo

Cleanse & Condition

  • The ultimate shampoo for healing & repairing
  • Contains argan oil, organic white honey and crushed pearl powder
  • For all hair types

U LUXURY™ Conditioner

Cleanse & Condition

  • The ultimate conditioner for healing & repairing
  • Thermal and UV protector
  • Contains argan oil, organic white honey, crushed pearl powder, shea butter, apples, oranges, lemons & sugar cane
  • For all hair types



  • Deeply cleanses without removing natural oils
  • Use once a week and/or before repair treatments
  • Colour-Safe


Wet hair application

BLOW&SET™ Lotion


  • The ultimate in styling and setting
  • Promotes shine and volume
  • Heat-activated
  • Thermal protector


Volume Foam

  • Creates volume, hold, and shine
  • Mousse memory re-activates styling hold
  • Infused with argan oil
  • Thermal and UV protector


Root energizer

  • Gives lift and support directly at the root
  • Extreme hold

Creamy Paste™


  • Creates thickness in hair
  • Achieves definition and seperation
  • Thermal protector


Wet/Dry Hair Application


Styling Cream

  • Combines the benefits of waxes, pastes, and creams
  • Creates any look from messy to sleek with medium, flexible hold
  • Thermal protector


Styling Cream

  • Creates a smooth, sleek look with a high-gloss shine
  • Infused with argan oil 
  • Anti-humectant and extreme thermal protector


  • Natural sea salt creates beach-like texture
  • Humectants aid in wave and curl retention

LIQUID Volume™

Instant. Texture. Hold.

  • Activates and re-activates with each touch, or brush, throughout the day
  • Adds body and volume with or without heat
  • Dries quickly into a weightless, matte finish

LAZER Straight™

Relaxing Fluid

  • Relaxed from roots to ends while still maintaining body and texture
  • Helps resist humidity
  • Dimethicone stretches out the hair while adding shine
  • A mixture of natural silicones relax the hair and acts as a thermal protector
  • Pro-vitamin B5 thickens the hair
  • Cornstarch adds body and volume


Dry Hair Application


Volumizing Powder

  • Instant volume and texture
  • Translucent, colourless, and odorless in hair
  • Perfect primer for dressing hair


Dry Finishing

  • Adds texture, volume,and fullness
  • Dry, translucent finishing spray
  • Thermal and UV protector


Strong Hold

  • Workable, brushable hairspray
  • Excellent for dry setting
  • Non-flaking
  • Thermal and UV protector

GO365 Hairspray™

3 in 1 Spray

  • Soft, medium, and strong holds all in one can
  • Adjustable strength levels; just turn the nozzle
  • Non-flaking
  • Thermal and UV protector


Extra Strong

  • Extra strong, maximum hold
  • Holds the final look
  • Non-flaking
  • Thermal and UV protector

Second Day™

Finishing Cream

  • Weightless finishing cream
  • Creates a natural worn texture
  • Thermal protector


Luxury grooming for the modern man

GO247® Shampoo

A well-balanced daily shampoo

  • Sulfate-free, vitamin enriched, luxurious shampoo
  • Vitamin B5 helps strengthen the hair by 20%
  • Ginseng and macadamia nut fragrance
  • Adds slight volume

GO247® Mint Thickening Shampoo

Thickening, refreshing, luxurious shampoo

  • Menthol stimulates the scalp, promoting growth and fullness
  • Honey aids cell rejuvenation
  • Peppermint oil helps soothe problem scalps

GO247® Conditioner

Daily hydrating conditioner

  • Menthol stimulates the scalp, promoting growth and fullness
  • Seals the cuticle and adds shine & moisture to the hair
  • Vitamin E delivers nutrients and promotes hair growth

GO247® Pomade

Water-based Pomade with a smooth finish

  • Short-to-medium length Pompadour
  • High shine finish
  • Strong hold

GO247® Cream Wax

Versatile, molding, cream wax

  • Applies like a cream, finishes as a wax
  • Adds control with separation and definition
  • Medium hold
  • Natural finish

GO247® Grooming Cream

Light hold grooming cream

  • Gives thick, unruly hair a soft yet finished look
  • Recommended for slightly medium to longer hair
  • Natural finish
  • Work through damp or dry hair

GO247® Styling Cream

Rich, thickening, style cream

  • Provides separation with pliable, natural finish
  • Thickens and adds volume to hair
  • Medium hold
  • Controlling cream
  • Matte finish

GO247® Hair Gel

Strong Hold

  • Uniquely formulated, firm hair gel
  • Brushable, non-flaking hair gel
  • Natural finish
  • Thickens and adds body

Brands available from Salon Success


0845 659 0011