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The perfect fusion of shine, condition and coverage

Demi-Permanent Hair Color

EXCEPTIONAL SHINE 
The Demi conditions hair while it colours, providing incredibly rich results with exceptional shine.

GENTLE CONDITIONING FORMULA 
Deposit-only, no-ammonia vegan colour is exceedingly gentle and offers outstanding condition.

PERFECT GEL CONSISTENCY 
Liquid colour mixes to a perfect gel consistency that’s ideal for both bottle and brush application.

LONG-LASTING 
Rich, vibrant colour lasts 4 to 6 weeks.

INTERMIXABLE SHADES 
Including Clear for unlimited customization and more varied shade options with depth and/or translucency.

Muted Metallics Collection

A trio of luminous shades from Paul Mitchell® The Demi featuring Lavender, Rose Gold and Silver offer you enchanting hair colour options for your guests. These new diffused shades can be used individually for an all-over trending tone or applied with multiple shades side by side for seamless creative colour.

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The Intensely Cool Collection

Offer your guests refreshed, refined colour results with the new Intensely Cool Collection from The Demi. Ideally suited for pre-lightened or natural high-level blondes, these four delicate shades can be used individually for single-tone refinement or intermixed with any The Demi shades for added dimension. 

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The Spice Collection

Update your guest's look and consider three techniques for your salon. Use single shades of The Demi for a bold look or combine colours to create a multi-tonal effect.

CINNAMON: A shiny, rich shade of brown that is illuminated by incorporating subtle highlights around the face.

TURMERIC: Warm, golden highlights with darker undertones for an authentically sun-kissed transformation.

PAPRIKA: Energetic and romantic shades of red that complement and reinvigorate with shimmers of copper throughout.

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TO FIND OUT MORE CALL OUR FRIENDLY CLUB SERVICES TEAM ON 0845 659 0011