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the color XG®

Trusted performance. Brilliant results.

Developed in Italy by Europe’s top color experts, this easy-to-use permanent hair color offers the perfect fusion of performance and reliability. With vibrant reds, up to 100% gray coverage and a specially curated collection of beautiful, intermixable shades, the color XG® creates the results you want every time.

OVER 90 VIBRANT SHADES

  • Opaque, easy-to-formulate shades that are highly pigmented
  • Formulated with soothing ingredients, such as cottonseed oil and rice milk, for shinier, healthier hair
  • Best for stylists seeking a comprehensive colour line across all tonal families, intermixable for unlimited formulation variations
  • A Clear Booster for 1 level of additional lift and 6 vibrant Intensifiers for unlimited formulation possibilities

DYESMART® SYSTEM

  • Developed with a proprietary molecular technology to ensure maximum color penetration
  • Opens up the hair cuticle to allow for maximum deposit of colour, ensuring greater longevity 
  • Opaque colour offers incredible coverage, even on resistant grey hair, with natural-looking results

The New Naturals Collection

Ten new Brown Ash, Brown Gold and Violet Gold options that are anything but your average brown and blonde tones.

The Brown Ash gives a cooler result without looking flat or muted. The Brown Gold is the perfect blend of warmth without the brassiness that often comes with using gold tones. The Violet Gold is a beautiful combination of cool and slight touches of gold reflection for an almost iridescent vibe.

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Essential Cools Collection

Ten shades control unwanted warmth and provide true-to-tone results
with effortless application in desirable colour options.

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TO FIND OUT MORE CALL OUR FRIENDLY CLUB SERVICES TEAM ON 0845 659 0011