the color XG®
Trusted performance. Brilliant results.
Developed in Italy by Europe’s top color experts, this easy-to-use permanent hair color offers the perfect fusion of performance and reliability. With vibrant reds, up to 100% gray coverage and a specially curated collection of beautiful, intermixable shades, the color XG® creates the results you want every time.
OVER 90 VIBRANT SHADES
- Opaque, easy-to-formulate shades that are highly pigmented
- Formulated with soothing ingredients, such as cottonseed oil and rice milk, for shinier, healthier hair
- Best for stylists seeking a comprehensive colour line across all tonal families, intermixable for unlimited formulation variations
- A Clear Booster for 1 level of additional lift and 6 vibrant Intensifiers for unlimited formulation possibilities
- Developed with a proprietary molecular technology to ensure maximum color penetration
- Opens up the hair cuticle to allow for maximum deposit of colour, ensuring greater longevity
- Opaque colour offers incredible coverage, even on resistant grey hair, with natural-looking results
The New Naturals Collection
Ten new Brown Ash, Brown Gold and Violet Gold options that are anything but your average brown and blonde tones.
The Brown Ash gives a cooler result without looking flat or muted. The Brown Gold is the perfect blend of warmth without the brassiness that often comes with using gold tones. The Violet Gold is a beautiful combination of cool and slight touches of gold reflection for an almost iridescent vibe.
Essential Cools Collection
Ten shades control unwanted warmth and provide true-to-tone results
with effortless application in desirable colour options.
TO FIND OUT MORE CALL OUR FRIENDLY CLUB SERVICES TEAM ON 0845 659 0011