#MYDENTITY™ COLOUR PORTFOLIO

New and improved #MyRefresh Color Depositing Conditioners are now available in 7 of @guy_tang’s signature tones. These are the perfect take home tool to keep your client's hair color looking vibrant for up to 25 shampoos longer! From the most fragile shades to the most pigmented, now clients can maintain their look until their next appointment.

• Can be used for 10 minutes on pre-lightened hair for an intense color deposit
• Infused with Sunflower seed oil, Argan Oil, and Meadowfoam Seed Oil for enhanced softness and shine
• Color lasts up to 25 washes

• A rosè tinted powder that provides up to 7 levels of lift in a single application
• ElastiShell™ Technology allows for a flexible cast with minimal flaking for an even lift
• Processes in 35-45 minutes (1:3)
• Formulated with Guy Tang's favorite lavender fragrance

• Designed for #Stroke7 to create a unique, creamy consistency
• When mixed with #Stroke7, the product rests on top of each painted section for added natural dimension. For a bolder balayage, press harder for full penetration
• Formulated with Guy Tang's favorite lavender fragrance

Naked Glow

• 2 permanent and 3 demi-permanent shades
• Ideal balance of cool and warm tones
• The primary tone is cool gold and the secondary tone is blush beige
• Great for lowlighting to create the most natural, flesh-like glow

Naked Blush

• 2 demi-permanent shades
• Use alone for soft yet impactful blush rosè tones
• The primary tone is rosè and the secondary tone is beige
• Can be applied to levels 7-9 and still achieve a rich, blush end result

All Permanent hair colour crèmes feature break-through Miru-Style X-HP™ delivering x-treme heat protection – up to 232°C – to radically reduce the damaging effects of thermal styling & advanced VibraRiche™ technology for hair colour with 2x the shine.

#mydentity Permanent Haircolor also provides:

• Full gray coverage
• Long lasting results – up to 50 shampoos
• Pre-blended shades for independent use or inter-mixability allow you to re-create the most demanded haircolor trends
• 32 shades available

All Demi-Permanent haircolor crèmes feature break-through Miru-Style X-HP™ delivering x-treme heat protection – up to 232°C – to radically reduce the damaging effects of thermal styling & advanced VibraRiche™ technology for hair colour with 2x the shine.

Demi-Permanent color crèmes are formulated without ammonia and are truly acid-based (average pH of 6.9).

• Beautifully closes the cuticle
• Creates amazing shine – #Hairbesties, THAT SHINE THO!
• Naturally glazes the hair to glass-like finishes
• Blends gray beautifully away

The #mydentity™ Demi-Permanent X-PRESS Toners are great for quick toning or pre-toning to increase the longevity of any delicate shade (like Rose Gold) in just 5 minutes.

Available in the following shades:

• NEW Eclipse - For a smokey ash or gunmetal cast on levels 6-7
• New Sand Storm - For a cool, sand tone for natural or neutral end results on levels 8-10 
• Titanium (Primary tone: Silver; secondary tone: Iridescent Violet)
• Misty Mauve (Primary tone: Gray; secondary tone: Violet-Red)
• Pearl (Primary tone: Gray; secondary tone: Violet)
• Blush (Primary tone: Beige; secondary tone: Rose)
• Golden Sand (Primary tone: Gold; secondary tone: Gold)

Super Power™ Direct Dyes last up to 50 shampoos and are available in the following shades:

• Blue Mystique™ - creates a deep royal tone with sapphire reflections
• Crimson Spell™ - delivers a rich seductive red with ruby reflections
• Magenta Magic™ - provides shocking romantic pink tones
• Purple Raven™ - creates a cool indigo tone
• Green Aurora™ - delivers a rich emerald tone
• Phoenix Fire™ - delivers a fiery flame red tone
• Lightning Bolt™ - gives electric vibrancy to the hair when used alone or mixed with other Super Power shades

Super Power™ Pastel Direct Dyes have a Keratin & Argan Seed Oil Blend to improve the integrity of the hair while providing maximum color retention and vibrancy.

Super Power™ Pastel Direct Dyes last up to 25 shampoos and are available in the following shades:

• Mint of Steel - creates soft, mint tones
• Lavender Lust - creates a cool, soft lavender tone
• Pink Diamond - creates a vibrant, yet soft pink tone
• Cosmic Coral™ - is a more pigmented Naked tone with a sherbet reflection
• Sheer Power™ - Mix it with any Super Power™ Direct Dye shade to soften or sheer out the color.

You can use Dual Booster COLOR MAX in two ways - for direct application or to customize, boost, correct or neutralize any of your #mydentity formulations.

Available in the following shades:

• Aqua Blue - great for concealing excess warmth when mixing into your color formulation when battling brass.
• Love - great for amplifying your Rose Gold tones or adding pink tones into any #mydentity formula.

• Lifts up to 9 levels in a single application – NO HEAT REQUIRED
• Versatile formula for precise and global application techniques
• Delivers superior conditioning during the lifting process
• Protective crème base soothes the scalp & reduces sensitivity
• Moisturizing agents for optimal protection during & after the lifting process

• Lifts up to 8 levels in a single application 
• Dust-free, violet powder 
• Superior conditioning during the lifting process 

All Developers were specially formulated with Guy Tang's favourite fragrance - lavender

• Demi-permanent 6V developer - for deposit only
• Permanent 10V developer - Deposit or up to 1 level of lift
• Permanent 20V developer - 1-2 levels of lift
• Permanent 30V developer - Up to 3 levels of lift
• Permanent 40V developer - Up to 4 levels of lift

Available in 473ml and 1000ml