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KEY BENEFITS & FEATURES

Heat Protection Up to 232ºC

#Hairbesties, our clients complain about fashion colors not lasting all the time. And, remember my YouTube video about one of the main reasons – thermal styling! That’s why it was so important for me to include a special ingredient to protect the beautiful colors you create!

Hair Color with 2x the Shine

#Hairbesties, who wants dull hair??! Please, we want it to shine like Mariah!! That’s why I added VibraRiche™* technology - sounds fancy, huh? But it gives 2x the shine!!!

Exclusive Keratin & Argan Seed Oil Blend

#Hairbesties, it’s a process to achieve fashion colors, we have to pre-lighten — often to a pale level 10. Let’s face it, our client’s hair goes through a lot! That’s why I incorporated an exclusive Keratin & Argan Seed Oil Blend in our Direct Dyes – to ensure your client’s hair is protected & conditioned. YASSS #Hairbesties! I can’t wait to see what you think of our Vibrant Pastels!

My Favorite Lavender Fragrance

#Hairbesties, we want our clients to experience more than just another haircolor service.That’s why I added my favorite Lavender Fragrance! You guys, it smells so good. I can’t wait to see what you think!

Style Like Me

#Hairbesties, you can now style like me and tame those antennas gurl! That's why I created my new wet line so everyone can take me home.

#Mydentity™ Care and Style

#MyHero x1 CLEANSER

Dual action cleanse & clarifier

 

  • Powered by X-Tech, 10 Keratin and Amino Acids
  • Absorbs into hair to restore and rebuild hair’s inner matrix
  • Hair is rejuvenated to fuller, healthier looking state
  • Ideal for chemically treated and/or stressed virgin hair

What's inside...

  • ALOE: Soothes and moisturizes hair.
  • HYDROLYZED COLLAGEN: Easily absorbed into hair to increase elasticity for more resilient and breakage resistant hair.
  • KERATIN AMINO ACIDS: Basic building blocks of protein chains already found in hair. Penetrates hair to provide conditioning and moisturizing properties to add shine and body.
  • HYDROLYZED KERATIN: Protein naturally occurring in hair. Fortifies hair’s natural protective layer to rebuild strength and volume while protecting against damage.
  • CYSTINE: Amino acid, naturally found in hair. Prevents and repairs hair cuticle damage.
  • HYDROLYZED VEGETABLE PROTEIN: Provides deep moisturization, reduces brittleness and prevents split ends.
  • ARGININE: Amino acid naturally occurring in the body. Reinforces & strengthens hair. Enhances moisturization & strong conditioning properties to help resist against hair breakage & brittleness.
  • SEA ALGAE EXTRACT (Laminaria Saccharina): Provides soothing effect to calm irritation.

Usage: Removes dulling deposits that create an uneven canvas.

Directions: Before chemical service, massage through damp hair to purify the hair of residue and impurities that can impact a chemical service. Rinse.

Size: 473 ml

Salon Price: £22.95

#MyHero X2 COLLAGEN REPAIR

Cuticle sealer & hair softening treatment

 

  • Powered by X-Tech, 10 Keratin and Amino Acids
  • Absorbs into hair to restore and rebuild hair’s inner matrix
  • Hair is rejuvenated to fuller, healthier looking state
  • Ideal for chemically treated and/or stressed virgin hair

What's inside...

  • ALOE: Soothes and moisturizes hair.
  • HYDROLYZED COLLAGEN: Easily absorbed into hair to increase elasticity for more resilient and breakage resistant hair.
  • KERATIN AMINO ACIDS: Basic building blocks of protein chains already found in hair. Penetrates hair to provide conditioning and moisturizing properties to add shine and body.
  • HYDROLYZED KERATIN: Protein naturally occurring in hair. Fortifies hair’s natural protective layer to rebuild strength and volume while protecting against damage.
  • CYSTINE: Amino acid, naturally found in hair. Prevents and repairs hair cuticle damage.
  • HYDROLYZED VEGETABLE PROTEIN: Provides deep moisturization, reduces brittleness and prevents split ends.
  • ARGININE: Amino acid naturally occurring in the body. Reinforces & strengthens hair. Enhances moisturization & strong conditioning properties to help resist against hair breakage & brittleness.
  • SEA ALGAE EXTRACT (Laminaria Saccharina): Provides soothing effect to calm irritation.

Usage: Pre-styling or post-color treatment that repairs & restores hair from the inside out.

Directions: After a chemical service, wash hair with #MyConfidant Shampoo and rinse. Apply #MyHero X2 on damp hair, leave on for 1-5 minutes, then rinse thoroughly.

Size: 414 ml

Salon Price: £21.50

RRP: £42.95

 

*MyHero X2 can be used as a stand alone treatment without a chemical service in salon and at home. Recommended to use 1x/week at home

#MyHero X3 INTERNAL COLLAGEN RECONSTRUCTOR

Internal recovery concentrate

 

  • Powered by X-Tech, 10 Keratin and Amino Acids
  • Absorbs into hair to restore and rebuild hair’s inner matrix
  • Hair is rejuvenated to fuller, healthier looking state
  • Ideal for chemically treated and/or stressed virgin hair

What's inside...

  • ALOE: Soothes and moisturizes hair.
  • HYDROLYZED COLLAGEN: Easily absorbed into hair to increase elasticity for more resilient and breakage resistant hair.
  • KERATIN AMINO ACIDS: Basic building blocks of protein chains already found in hair. Penetrates hair to provide conditioning and moisturizing properties to add shine and body.
  • HYDROLYZED KERATIN: Protein naturally occurring in hair. Fortifies hair’s natural protective layer to rebuild strength and volume while protecting against damage.
  • CYSTINE: Amino acid, naturally found in hair. Prevents and repairs hair cuticle damage.
  • HYDROLYZED VEGETABLE PROTEIN: Provides deep moisturization, reduces brittleness and prevents split ends.
  • ARGININE: Amino acid naturally occurring in the body. Reinforces & strengthens hair. Enhances moisturization & strong conditioning properties to help resist against hair breakage & brittleness.
  • SEA ALGAE EXTRACT (Laminaria Saccharina): Provides soothing effect to calm irritation.

Usage: Replenishes lost amino acids within the cortex of the hair.

Directions: After a chemical service, massage through damp hair to replenish the internal structure of hair strands, improving overall integrity of hair. Leave on 1-5 minutes, rinse.

Size: 473 ml

Salon Price: £22.95

#MyHero X4 EXTERNAL COLLAGEN RECONSTRUCTOR

 

  • Powered by X-Tech, 10 Keratin and Amino Acids
  • Absorbs into hair to restore and rebuild hair’s inner matrix
  • Hair is rejuvenated to fuller, healthier looking state
  • Ideal for chemically treated and/or stressed virgin hair

What's inside...

  • ALOE: Soothes and moisturizes hair.
  • HYDROLYZED COLLAGEN: Easily absorbed into hair to increase elasticity for more resilient and breakage resistant hair.
  • KERATIN AMINO ACIDS: Basic building blocks of protein chains already found in hair. Penetrates hair to provide conditioning and moisturizing properties to add shine and body.
  • HYDROLYZED KERATIN: Protein naturally occurring in hair. Fortifies hair’s natural protective layer to rebuild strength and volume while protecting against damage.
  • CYSTINE: Amino acid, naturally found in hair. Prevents and repairs hair cuticle damage.
  • HYDROLYZED VEGETABLE PROTEIN: Provides deep moisturization, reduces brittleness and prevents split ends.
  • ARGININE: Amino acid naturally occurring in the body. Reinforces & strengthens hair. Enhances moisturization & strong conditioning properties to help resist against hair breakage & brittleness.
  • SEA ALGAE EXTRACT (Laminaria Saccharina): Provides soothing effect to calm irritation.

Usage: Seals and strengthens the cuticle of hair for intense moisture & shine.

Directions: After use of #MyHero X3, massage through damp hair to lock in moisture and repair cuticle damage to restore the hair’s natural glow and suppleness after a chemical service. Rinse & style after 1-5 minutes.

Size: 473 ml

Salon Price: £22.95

#MyRefresh ROSE GOLD CONDITIONER

COLOR DEPOSITING CONDITIONERS

 

Refresh and prolong color in-salon & at home

  • Deposits pigment into the hair while conditioning - the longer the conditioner is left on, the more intense and pigmented the hair will be**
  • Can be used after a color service to maintain vibrancy or as a low-commitment fashion color service
  • Improves shine, smoothness and manageability of hair. #thatshinetho
  • Color lasts up to 10 washes
  • Available in 3 of @Guy_Tang’s most desired shades: Rose Gold, Silver Pearl and Lavender Lust

* Color fade becomes noticeable at 5 washes        

**Lighter hair will deliver the most vivid results

Usage: Apply evenly to damp hair, leave on 1-5 minutes. The longer the conditioner is left on, the more intense & pigmented the hair will be.*

*Lighter hair will deliver the most vivid results

Size: 236 ml

Salon Price: £15.00

RRP: £29.99

#MyRefresh SILVER PEARL CONDITIONER

COLOR DEPOSITING CONDITIONERS

 

Refresh and prolong color in-salon & at home

  • Deposits pigment into the hair while conditioning - the longer the conditioner is left on, the more intense and pigmented the hair will be**
  • Can be used after a color service to maintain vibrancy or as a low-commitment fashion color service
  • Improves shine, smoothness and manageability of hair. #thatshinetho
  • Color lasts up to 10 washes
  • Available in 3 of @Guy_Tang’s most desired shades: Rose Gold, Silver Pearl and Lavender Lust

* Color fade becomes noticeable at 5 washes        

**Lighter hair will deliver the most vivid results

Usage: Apply evenly to damp hair, leave on 1-5 minutes. The longer the conditioner is left on, the more intense & pigmented the hair will be.*

*Lighter hair will deliver the most vivid results

Size: 236 ml

Salon Price: £15.00

RRP: £29.99

#MyRefresh LAVENDER LUST CONDITIONER

COLOR DEPOSITING CONDITIONERS

 

Refresh and prolong color in-salon & at home

  • Deposits pigment into the hair while conditioning - the longer the conditioner is left on, the more intense and pigmented the hair will be**
  • Can be used after a color service to maintain vibrancy or as a low-commitment fashion color service
  • Improves shine, smoothness and manageability of hair. #thatshinetho
  • Color lasts up to 10 washes
  • Available in 3 of @Guy_Tang’s most desired shades: Rose Gold, Silver Pearl and Lavender Lust

* Color fade becomes noticeable at 5 washes        

**Lighter hair will deliver the most vivid results

Usage: Apply evenly to damp hair, leave on 1-5 minutes. The longer the conditioner is left on, the more intense & pigmented the hair will be.*

*Lighter hair will deliver the most vivid results

Size: 236 ml

Salon Price: £15.00

RRP: £29.99

#MyDefender SPRAY

Light control heat protecting spray

 

  • PROTECTS against damage, moisture loss and color fading when heat styling
  • Thermal protection up to 230°
  • Light control to help tame antennas & flyaways
  • Get smoother, healthier looking hair

Usage: Spray on dry hair before using heat tools to protect and provide light control. Fingering your curls will help break them up into softer waves.

Size: 198g

Salon Price: £15.00

RRP: £29.99

#MyDirtySide SPRAY

Clean bulk dry shampoo

 

  • PROLONGS color by reducing the frequency of shampoos
  • Absorbs excess oil and  sweat that weigh hair down
  • Refreshes scalpáge while adding BULK

Usage: SPRAY on rootáge, wait 5 seconds for odors and oil to be absorbed and massage into hair

Size: 170g

Salon Price: £15.00

RRP: £29.99

#MyPower SPRAY

Firm design control spray

  • ENHANCE color creations with insta-worthy styles – all day, everyday
  • Touchable, buildable, & flake-free
  • Humidity resistant up to 24 hours

#lockitdown

Usage:  SPRAY on dry, styled hair for touchable body & hold

Size: 255g

Salon Price: £15.00

RRP: £29.99

#MyConfidant Shampoo

 

  • This colour securing shampoo is very lightweight leaving the hair with body and fullness
  • A pH of 5.7 helps remove the most oil and dirt from the hair while minimizing colour washing out
  • Formulated without parabens, sulfates and sodium chloride
  • Cherry blossom fragrance

SIZES: 295ml & 1000ml

#MyConfidant Conditioner

 

  • This conditioner gives so much shine to the hair for increased colour reflection due to its softening effect and sparkles
  • Hair looks and feels softer due to the extra thick consistency of the formula
  • Designed with a pH of 4.25, provides a lot of moisture - reducing frizz, flyaway and softening the texture of the hair.
  • Formulated without parabens, sulfates and sodium chloride
  • Cherry blossom fragrance

SIZES: 295ml & 1000ml

#MyHairLube Hair Finishing Lubricant

 

  • Controls frizz & flyaways especially around the hairline after blow-drying
  • Reduces breakage by 98% for healthier looking hair
  • Improves overall shine, manageability & smoothness for polished styles
  • Provides thermal protection up to 230° & humidity resistance up to 24 hours
  • Unique jelly-like consistency formulated with one of Guy's favourite fragrances: Cherry Blossom

SIZE: 89ml

For more information or to place an order call our friendly Club Services Team on

0845 659 0011