#Mydentity™ Care and Style

Adds a subtle, reflective rose gold shimmer that gives high definition shine. It easily absorbs into hair for smoother, healthier looking locks. 

Silkening agents allow mica to adhere to hair for radiant shimmer

• Provides hi-def, multi-dimensional Rose Gold shimmer without affecting hair colour
• Lighter application works well for fine hair
• Can also be used before blow dry to help smooth & style
• Heat protection up to 450° F

DIRECTIONS

Shake well. Mist over dry hair for a tinted shimmer that increases moisture & tames flyaways.

Size: 100ml

Gives your styles bulk & texture with a soft, no residue finish. 

Special starch  creates a soft, powder like, matte finish w/ ALL the volume.

#MyTHICCBody adds all the volume to give you perfectly disheveled, sexy hair. #SheAin’tTryingTooHard

• Gives perfectly soft, disheveled TEXTURE

• Instantly adds “BODYFUL” Volume

• No sticky residue #NoStickyFingers

• Unique powder blend creates weightless body in hair

• Heat protection up to 450° F

DIRECTIONS

Shake well. Apply evenly throughout dry hair from roots to ends to finish with flexible, textured lift.

Size: 194g

Creates a protective layer around the hair to repel water enabling a quicker blow dry to help preserve color.

Reduces blow-dry time while giving you a soft, smooth finish. It protects the hair against damage, breakage, and color fade due to excessive heat exposure from prolonged blow drying!

• Cuts blow dry time to prevent color fade from prolonged blow drying

• Reduces color fade rate by 72%* 

• Heat protection up to 450° F to help color last

• Protects against damage and breakage

• Adds shine & manageability to hair

^{*When compared to untreated hair, blow dried at high heat for 50 minutes}

DIRECTIONS

Shake well, spray evenly through damp hair for a quick blow dry and softening effect on the hair.

 Size: 147ml

• Provides overall glossy finish
• Ideal to use after styling but before hairspray
• Lightweight, Fine Mist Spray helps contour the curves of your style with intense shine bands
• Formulated with watermelon extract for a high shine finish
• Reduces frizz & flyaways without collapsing your style
• Adds moisture to improve smoothness & manageability for picture perfect hair

#Hairbestie Tip: Once I have bulked and volumized the hair, I love to spray this onto the waves in the hair to increase the shine bands in my photos.

Size: 158g

• Super Fine Mist Application allows for touchable, moveable hold without collapsing your style
• Quick drying formula great for layering and bulking up your style
• Increases shine to give the ideal color reflection when taking photos 

#Hairbestie Tip: I LOVE this spray because it dries super fast allowing me to bulk, smooth and sculpt my styles without stickiness of a standard hairspray.

 Size: 225g

• PROTECTS against damage, moisture loss and color fading when heat styling
• Thermal protection up to 230°
• Light control to help tame antennas & flyaways
• Get smoother, healthier looking hair

Usage: Spray on dry hair before using heat tools to protect and provide light control. Fingering your curls will help break them up into softer waves.

Size: 198g

• PROLONGS color by reducing the frequency of shampoos
• Absorbs excess oil and  sweat that weigh hair down
• Refreshes scalpáge while adding BULK

• ENHANCE color creations with insta-worthy styles – all day, everyday
• Touchable, buildable, & flake-free
• Humidity resistant up to 24 hours

#lockitdown

Usage:  SPRAY on dry, styled hair for touchable body & hold

Size: 255g

• Controls frizz & flyaways especially around the hairline after blow-drying
• Reduces breakage by 98% for healthier looking hair
• Improves overall shine, manageability & smoothness for polished styles
• Provides thermal protection up to 230° & humidity resistance up to 24 hours
• Unique jelly-like consistency formulated with one of Guy's favourite fragrances: Cherry Blossom

SIZE: 89ml

• This colour securing shampoo is very lightweight leaving the hair with body and fullness
• A pH of 5.7 helps remove the most oil and dirt from the hair while minimizing colour washing out
• Formulated without parabens, sulfates and sodium chloride
• Cherry blossom fragrance

SIZES: 295ml & 1000ml

• This conditioner gives so much shine to the hair for increased colour reflection due to its softening effect and sparkles
• Hair looks and feels softer due to the extra thick consistency of the formula
• Designed with a pH of 4.25, provides a lot of moisture - reducing frizz, flyaway and softening the texture of the hair.
• Formulated without parabens, sulfates and sodium chloride
• Cherry blossom fragrance

SIZES: 295ml & 1000ml

Refresh and prolong color in-salon & at home

• Deposits pigment into the hair while conditioning - the longer the conditioner is left on, the more intense and pigmented the hair will be**
• Can be used after a color service to maintain vibrancy or as a low-commitment fashion color service
• Improves shine, smoothness and manageability of hair. #thatshinetho
• Color lasts up to 10 washes
• Available in 3 of @Guy_Tang’s most desired shades: Rose Gold, Silver Pearl and Lavender Lust

Refresh and prolong color in-salon & at home

• Deposits pigment into the hair while conditioning - the longer the conditioner is left on, the more intense and pigmented the hair will be**
• Can be used after a color service to maintain vibrancy or as a low-commitment fashion color service
• Improves shine, smoothness and manageability of hair. #thatshinetho
• Color lasts up to 10 washes
• Available in 3 of @Guy_Tang’s most desired shades: Rose Gold, Silver Pearl and Lavender Lust

Refresh and prolong color in-salon & at home

• Deposits pigment into the hair while conditioning - the longer the conditioner is left on, the more intense and pigmented the hair will be**
• Can be used after a color service to maintain vibrancy or as a low-commitment fashion color service
• Improves shine, smoothness and manageability of hair. #thatshinetho
• Color lasts up to 10 washes
• Available in 3 of @Guy_Tang’s most desired shades: Rose Gold, Silver Pearl and Lavender Lust 

#Hairbesties, introducing #MyHero COLLAGEN POWDER Protective Booster, a revolutionary powder additive that can be used with any lightener and/or color formula to SHIELD the hair AGAINST DAMAGE during a lightener/colour service.

• PROTECTS & REINFORCES by creating a protective coating around thehair structure to prevent damage before it starts
• Collagen & Amino Acids deliver conditioning properties for added protection
• Succinic Acids forms bridges between broken Keratin chains to further strengthen hair while processing
• No compromise to color/lightening results and NO ADDED PROCESSING TIME
• Can be used ALONEor WITH #MyHero X1-4

• Powered by X-Tech, 10 Keratin and Amino Acids
• Absorbs into hair to restore and rebuild hair’s inner matrix
• Hair is rejuvenated to fuller, healthier looking state
• Ideal for chemically treated and/or stressed virgin hair

What's inside...

• ALOE: Soothes and moisturizes hair.
• HYDROLYZED COLLAGEN: Easily absorbed into hair to increase elasticity for more resilient and breakage resistant hair.
• KERATIN AMINO ACIDS: Basic building blocks of protein chains already found in hair. Penetrates hair to provide conditioning and moisturizing properties to add shine and body.
• HYDROLYZED KERATIN: Protein naturally occurring in hair. Fortifies hair’s natural protective layer to rebuild strength and volume while protecting against damage.
• CYSTINE: Amino acid, naturally found in hair. Prevents and repairs hair cuticle damage.
• HYDROLYZED VEGETABLE PROTEIN: Provides deep moisturization, reduces brittleness and prevents split ends.
• ARGININE: Amino acid naturally occurring in the body. Reinforces & strengthens hair. Enhances moisturization & strong conditioning properties to help resist against hair breakage & brittleness.
• SEA ALGAE EXTRACT (Laminaria Saccharina): Provides soothing effect to calm irritation.

Usage: Removes dulling deposits that create an uneven canvas.

Directions: Before chemical service, massage through damp hair to purify the hair of residue and impurities that can impact a chemical service. Rinse.

Size: 473 ml

• Powered by X-Tech, 10 Keratin and Amino Acids
• Absorbs into hair to restore and rebuild hair’s inner matrix
• Hair is rejuvenated to fuller, healthier looking state
• Ideal for chemically treated and/or stressed virgin hair

What's inside...

• ALOE: Soothes and moisturizes hair.
• HYDROLYZED COLLAGEN: Easily absorbed into hair to increase elasticity for more resilient and breakage resistant hair.
• KERATIN AMINO ACIDS: Basic building blocks of protein chains already found in hair. Penetrates hair to provide conditioning and moisturizing properties to add shine and body.
• HYDROLYZED KERATIN: Protein naturally occurring in hair. Fortifies hair’s natural protective layer to rebuild strength and volume while protecting against damage.
• CYSTINE: Amino acid, naturally found in hair. Prevents and repairs hair cuticle damage.
• HYDROLYZED VEGETABLE PROTEIN: Provides deep moisturization, reduces brittleness and prevents split ends.
• ARGININE: Amino acid naturally occurring in the body. Reinforces & strengthens hair. Enhances moisturization & strong conditioning properties to help resist against hair breakage & brittleness.
• SEA ALGAE EXTRACT (Laminaria Saccharina): Provides soothing effect to calm irritation.

Usage: Pre-styling or post-color treatment that repairs & restores hair from the inside out.

Directions: After a chemical service, wash hair with #MyConfidant Shampoo and rinse. Apply #MyHero X2 on damp hair, leave on for 1-5 minutes, then rinse thoroughly.

Size: 414 ml

^{*MyHero X2 can be used as a stand alone treatment without a chemical service in salon and at home. Recommended to use 1x/week at home}

• Powered by X-Tech, 10 Keratin and Amino Acids
• Absorbs into hair to restore and rebuild hair’s inner matrix
• Hair is rejuvenated to fuller, healthier looking state
• Ideal for chemically treated and/or stressed virgin hair

What's inside...

• ALOE: Soothes and moisturizes hair.
• HYDROLYZED COLLAGEN: Easily absorbed into hair to increase elasticity for more resilient and breakage resistant hair.
• KERATIN AMINO ACIDS: Basic building blocks of protein chains already found in hair. Penetrates hair to provide conditioning and moisturizing properties to add shine and body.
• HYDROLYZED KERATIN: Protein naturally occurring in hair. Fortifies hair’s natural protective layer to rebuild strength and volume while protecting against damage.
• CYSTINE: Amino acid, naturally found in hair. Prevents and repairs hair cuticle damage.
• HYDROLYZED VEGETABLE PROTEIN: Provides deep moisturization, reduces brittleness and prevents split ends.
• ARGININE: Amino acid naturally occurring in the body. Reinforces & strengthens hair. Enhances moisturization & strong conditioning properties to help resist against hair breakage & brittleness.
• SEA ALGAE EXTRACT (Laminaria Saccharina): Provides soothing effect to calm irritation.

Usage: Replenishes lost amino acids within the cortex of the hair.

Directions: After a chemical service, massage through damp hair to replenish the internal structure of hair strands, improving overall integrity of hair. Leave on 1-5 minutes, rinse.

Size: 473 ml

• Powered by X-Tech, 10 Keratin and Amino Acids
• Absorbs into hair to restore and rebuild hair’s inner matrix
• Hair is rejuvenated to fuller, healthier looking state
• Ideal for chemically treated and/or stressed virgin hair

What's inside...

• ALOE: Soothes and moisturizes hair.
• HYDROLYZED COLLAGEN: Easily absorbed into hair to increase elasticity for more resilient and breakage resistant hair.
• KERATIN AMINO ACIDS: Basic building blocks of protein chains already found in hair. Penetrates hair to provide conditioning and moisturizing properties to add shine and body.
• HYDROLYZED KERATIN: Protein naturally occurring in hair. Fortifies hair’s natural protective layer to rebuild strength and volume while protecting against damage.
• CYSTINE: Amino acid, naturally found in hair. Prevents and repairs hair cuticle damage.
• HYDROLYZED VEGETABLE PROTEIN: Provides deep moisturization, reduces brittleness and prevents split ends.
• ARGININE: Amino acid naturally occurring in the body. Reinforces & strengthens hair. Enhances moisturization & strong conditioning properties to help resist against hair breakage & brittleness.
• SEA ALGAE EXTRACT (Laminaria Saccharina): Provides soothing effect to calm irritation.

Usage: Seals and strengthens the cuticle of hair for intense moisture & shine.

Directions: After use of #MyHero X3, massage through damp hair to lock in moisture and repair cuticle damage to restore the hair’s natural glow and suppleness after a chemical service. Rinse & style after 1-5 minutes.

Size: 473 ml