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THE FUTURE OF COLOUR IS BRIGHT!

So much more than just a tube. 3 in 1 formula: base, tone and conditioning for perfect results every time. 12 vibrant shades with our first pure violet dye. 

CUSTOMISABLE LONGEVITY: Exclusively in two technologies: Direct (Semi) and Tone-on-Tone (Demi).

CUSTOMISABLE VIBRANCY: Create an infinite palette offering by intermixing Clear into your shades.

KEY BENEFITS & FEATURES

  • SOColor CULT comes in two technologies Direct Dye and Tone-on-tone both of which have no ammonia and are vegan friendly. 

  • It also stays true-to-tone with our first pure violet dye which means your vivid services don’t change shade between visits. 

  • It has pixel perfect no-bleed application so, precision application means better technique results, it washes off clear thanks to maximum pigment deposit. 
  • No run off means all the colour is loaded on to the strand and the tube has 2x more conditioning, even after pre-lightening which makes for glossy, reflective vivid hair.

SoColor Cult Color Eraser

Seamlessly Remove Colour

Matrix Color Eraser works to remove artificial colour from the hair. It works across a range of technologies – from direct dyes, to tone on tone and permeant colour. It removes all colours from dark brunette dye, to stubborn vivids. 

The product contains Strontium Peroxide, an oxidising agent in a powdered form, which helps to remove stubborn dyes from the hair. 

As the Color Eraser does not force open the cuticle, the hair is left looking and feeling in good condition, and as a clean canvas ready to re-colour.

SoColor.Cult shades

Sparkling Rose

 

SOColor CULT comes in two technologies Direct Dye and Tone-on-tone both of which have no ammonia and are vegan friendly. It also stays true-to-tone with our first pure violet dye which means your vivid services don’t change shade between visits. It has pixel perfect no-bleed application so, precision application means better technique results, it washes off clear thanks to maximum pigment deposit. No run off means all the colour is loaded on to the strand and the tube has 2x more conditioning, even after pre-lightening which makes for glossy, reflective vivid hair.

Application

When applying Direct dye, apply directly onto freshly shampooed, towel dried hair. Process for up to 30 minutes. Rinse thoroughly with cool water. Direct does not require a developer.

Admiral Navy

 

SOColor CULT comes in two technologies Direct Dye and Tone-on-tone both of which have no ammonia and are vegan friendly. It also stays true-to-tone with our first pure violet dye which means your vivid services don’t change shade between visits. It has pixel perfect no-bleed application so, precision application means better technique results, it washes off clear thanks to maximum pigment deposit. No run off means all the colour is loaded on to the strand and the tube has 2x more conditioning, even after pre-lightening which makes for glossy, reflective vivid hair.

Application

When applying Direct dye, apply directly onto freshly shampooed, towel dried hair. Process for up to 30 minutes. Rinse thoroughly with cool water. Direct does not require a developer.

Flamenco Fushcia

 

SOColor CULT comes in two technologies Direct Dye and Tone-on-tone both of which have no ammonia and are vegan friendly. It also stays true-to-tone with our first pure violet dye which means your vivid services don’t change shade between visits. It has pixel perfect no-bleed application so, precision application means better technique results, it washes off clear thanks to maximum pigment deposit. No run off means all the colour is loaded on to the strand and the tube has 2x more conditioning, even after pre-lightening which makes for glossy, reflective vivid hair.

Application

When applying Direct dye, apply directly onto freshly shampooed, towel dried hair. Process for up to 30 minutes. Rinse thoroughly with cool water. Direct does not require a developer.

Red Hot

 

SOColor CULT comes in two technologies Direct Dye and Tone-on-tone both of which have no ammonia and are vegan friendly. It also stays true-to-tone with our first pure violet dye which means your vivid services don’t change shade between visits. It has pixel perfect no-bleed application so, precision application means better technique results, it washes off clear thanks to maximum pigment deposit. No run off means all the colour is loaded on to the strand and the tube has 2x more conditioning, even after pre-lightening which makes for glossy, reflective vivid hair.

Application

When applying Direct dye, apply directly onto freshly shampooed, towel dried hair. Process for up to 30 minutes. Rinse thoroughly with cool water. Direct does not require a developer.

Mermaid Teal

 

SOColor CULT comes in two technologies Direct Dye and Tone-on-tone both of which have no ammonia and are vegan friendly. It also stays true-to-tone with our first pure violet dye which means your vivid services don’t change shade between visits. It has pixel perfect no-bleed application so, precision application means better technique results, it washes off clear thanks to maximum pigment deposit. No run off means all the colour is loaded on to the strand and the tube has 2x more conditioning, even after pre-lightening which makes for glossy, reflective vivid hair.

Application

When applying Direct dye, apply directly onto freshly shampooed, towel dried hair. Process for up to 30 minutes. Rinse thoroughly with cool water. Direct does not require a developer.

Disco Silver

 

SOColor CULT comes in two technologies Direct Dye and Tone-on-tone both of which have no ammonia and are vegan friendly. It also stays true-to-tone with our first pure violet dye which means your vivid services don’t change shade between visits. It has pixel perfect no-bleed application so, precision application means better technique results, it washes off clear thanks to maximum pigment deposit. No run off means all the colour is loaded on to the strand and the tube has 2x more conditioning, even after pre-lightening which makes for glossy, reflective vivid hair.

Application

When applying Direct dye, apply directly onto freshly shampooed, towel dried hair. Process for up to 30 minutes. Rinse thoroughly with cool water. Direct does not require a developer.

Royal Purple

 

SOColor CULT comes in two technologies Direct Dye and Tone-on-tone both of which have no ammonia and are vegan friendly. It also stays true-to-tone with our first pure violet dye which means your vivid services don’t change shade between visits. It has pixel perfect no-bleed application so, precision application means better technique results, it washes off clear thanks to maximum pigment deposit. No run off means all the colour is loaded on to the strand and the tube has 2x more conditioning, even after pre-lightening which makes for glossy, reflective vivid hair.

Application

When applying Direct dye, apply directly onto freshly shampooed, towel dried hair. Process for up to 30 minutes. Rinse thoroughly with cool water. Direct does not require a developer.

Marble Grey

 

SOColor CULT comes in two technologies Direct Dye and Tone-on-tone both of which have no ammonia and are vegan friendly. It also stays true-to-tone with our first pure violet dye which means your vivid services don’t change shade between visits. It has pixel perfect no-bleed application so, precision application means better technique results, it washes off clear thanks to maximum pigment deposit. No run off means all the colour is loaded on to the strand and the tube has 2x more conditioning, even after pre-lightening which makes for glossy, reflective vivid hair.

Application

When applying Direct dye, apply directly onto freshly shampooed, towel dried hair. Process for up to 30 minutes. Rinse thoroughly with cool water. Direct does not require a developer.

Orange Alert

 

SOColor CULT comes in two technologies Direct Dye and Tone-on-tone both of which have no ammonia and are vegan friendly. It also stays true-to-tone with our first pure violet dye which means your vivid services don’t change shade between visits. It has pixel perfect no-bleed application so, precision application means better technique results, it washes off clear thanks to maximum pigment deposit. No run off means all the colour is loaded on to the strand and the tube has 2x more conditioning, even after pre-lightening which makes for glossy, reflective vivid hair.

Application

When applying Direct dye, apply directly onto freshly shampooed, towel dried hair. Process for up to 30 minutes. Rinse thoroughly with cool water. Direct does not require a developer.

Clover Green

 

SOColor CULT comes in two technologies Direct Dye and Tone-on-tone both of which have no ammonia and are vegan friendly. It also stays true-to-tone with our first pure violet dye which means your vivid services don’t change shade between visits. It has pixel perfect no-bleed application so, precision application means better technique results, it washes off clear thanks to maximum pigment deposit. No run off means all the colour is loaded on to the strand and the tube has 2x more conditioning, even after pre-lightening which makes for glossy, reflective vivid hair.

Application

When applying Direct dye, apply directly onto freshly shampooed, towel dried hair. Process for up to 30 minutes. Rinse thoroughly with cool water. Direct does not require a developer.

Lucky Duck Yellow

 

SOColor CULT comes in two technologies Direct Dye and Tone-on-tone both of which have no ammonia and are vegan friendly. It also stays true-to-tone with our first pure violet dye which means your vivid services don’t change shade between visits. It has pixel perfect no-bleed application so, precision application means better technique results, it washes off clear thanks to maximum pigment deposit. No run off means all the colour is loaded on to the strand and the tube has 2x more conditioning, even after pre-lightening which makes for glossy, reflective vivid hair.

Application

When applying Direct dye, apply directly onto freshly shampooed, towel dried hair. Process for up to 30 minutes. Rinse thoroughly with cool water. Direct does not require a developer.

Clear

 

SOColor CULT comes in two technologies Direct Dye and Tone-on-tone both of which have no ammonia and are vegan friendly. It also stays true-to-tone with our first pure violet dye which means your vivid services don’t change shade between visits. It has pixel perfect no-bleed application so, precision application means better technique results, it washes off clear thanks to maximum pigment deposit. No run off means all the colour is loaded on to the strand and the tube has 2x more conditioning, even after pre-lightening which makes for glossy, reflective vivid hair.

Application

When applying Direct dye, apply directly onto freshly shampooed, towel dried hair. Process for up to 30 minutes. Rinse thoroughly with cool water. Direct does not require a developer.

For more information or to place an order call our friendly Club Services Team on

0845 659 0011