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The perfect fusion of shine, condition and coverage

This demi-permanent no-ammonia formula conditions hair while colouring to provide incredibly rich results with exceptional shine.

KEY BENEFITS AND FEATURES

  • No-Ammonia, No-MEA, No-Lift Formula - Won’t lighten the hair’s natural pigment.
  • Neutral pH - Gentle on hair, providing just enough swelling to facilitate dye development and penetration slightly beyond the cuticle.
  • Mix of Direct and Oxidative Dyes - Create a longer-lasting hair colour that lasts up to 4-6 weeks.
  • Soy Protein - Smoothes the cuticle to make hair feel softer and better hydrated.
  • Plant-Based Lipids and Oleic Acid - Condition, nourish and soften the hair for a silky feel and styling control.
  • Fast 5-20 Minute Processing - Creative control over minimal to maximum deposit. Allows easy fixes via tonal adjustments and colour corrections.

NEW Bombshell Beige Collection

Discover a new family of Natural Beige Shades from our fastest growing colour line, The Demi. Expand your palette with seven new soft, natural-looking beige tones your guests will be asking for.

Bombshell Beiges 1600 X 600

TO FIND OUT MORE CALL OUR FRIENDLY CLUB SERVICES TEAM ON 0845 659 0011