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The perfect fusion of shine, condition and coverage

This demi-permanent no-ammonia formula conditions hair while colouring to provide incredibly rich results with exceptional shine.

KEY BENEFITS AND FEATURES

  • Offers trendy and wearable color for salon guests with tonality lasting up to 4-6 weeks.
  • No-ammonia, demi-permanent gloss that conditions and adds shine while it colours.
  • Intermix with Clear to achieve more translucent results.*
  • Use for a 5-minute service or process up to 20 minutes on dry or towel-dried hair, depending on desired depth.

*Muted Metallics may not be intermixed with each other or any The Demi blended shades.

NEW The Demi Flash Toners

Available in three problem-solving shades!

• Ammonia-free toners can be used individually or intermixed for customization with long-lasting results

• Tones in 2-10 minutes and lasts up to 4-6 weeks

• Enhance, tone or neutralize lightened hair in a flash

• Brass-Free Blue - Neutralize resistant brassy, gold tones or leave a beautiful blue-based platinum tone

• Brass-Free Violet - Control and neutralize pale yellow tones in natural and pre-lightened hair

• Neutral Beige - Use on pale yellow hair to leave a beautiful, sandy beige result

INTRODUCING THE DEMI VIOLETS AND BLUES

Broaden your palette with new Violet and Blue shades from the best-selling Paul Mitchell® Professional Hair Color line, The Demi.

These five hues provide true violet and blue ash undertones, ranging from cool blonde to the richest blue black. Intermix to create your own unique tone or use alone and experience the beauty of the individual shades – all with exceptional condition and shine for healthy-looking hair.

TO FIND OUT MORE CALL OUR FRIENDLY CLUB SERVICES TEAM ON 0845 659 0011