The perfect fusion of shine, condition and coverage
This demi-permanent no-ammonia formula conditions hair while colouring to provide incredibly rich results with exceptional shine.
KEY BENEFITS AND FEATURES
- No-Ammonia, No-MEA, No-Lift Formula - Won’t lighten the hair’s natural pigment.
- Neutral pH - Gentle on hair, providing just enough swelling to facilitate dye development and penetration slightly beyond the cuticle.
- Mix of Direct and Oxidative Dyes - Create a longer-lasting hair colour that lasts up to 4-6 weeks.
- Soy Protein - Smoothes the cuticle to make hair feel softer and better hydrated.
- Plant-Based Lipids and Oleic Acid - Condition, nourish and soften the hair for a silky feel and styling control.
- Fast 5-20 Minute Processing - Creative control over minimal to maximum deposit. Allows easy fixes via tonal adjustments and colour corrections.
NEW Bombshell Beige Collection
Discover a new family of Natural Beige Shades from our fastest growing colour line, The Demi. Expand your palette with seven new soft, natural-looking beige tones your guests will be asking for.
The sensitivity chart details the key ingredient information for all John Paul Mitchell Systems® products.
The Demi Videos