Trusted performance. Brilliant results.
Developed in Italy by Europe's top colour experts, this easy-to-use permanent hair colour offers the perfect fusion of performance and reliability. With vibrant reds, 100% grey coverage and a specially curated collection of beautiful intermixable shades, Color XG® creates the results you want every time. Always predictable, always beautiful.
PACKAGING UPDATE: Color XG® has undergone a packing update, the box size has changed but the tube size remains the same, there has also been an evolution of the XG® logo. Please note that the recommended mixing ratio has also changed from 1:1.5 to 1:1, but you will still get the same great performance.
Looking for shade-matched demi-permanent options from XG color?
KEY BENEFITS & FEATURES
- DYESMART® System allows for maximum colour penetration and predictability
- Pure XG Protection System offers a blend of soothing ingredients that leaves hair shiny and healthy
- Up to 100% grey coverage and vibrant fashion shade results
- A variety of brilliant shades
color XG® videos