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The latest addition to The Demi

A dreamy play on pastels

We sat down with Colin Caruso, Artistic Director of Professional Color, to talk about the exciting new addition to The Demi - Muted Metallics.

What can you tell us about these three new shades?

The Demi Muted Metallics in Rose Gold, Lavender and Silver bring a modern feel to the popular pastel trend. These muted tones provide an edginess to guests who are looking for a subtle pop of colour. As demi-permanent shades, Muted Metallics offer a bit more longevity, as well as the shine and condition that The Demi is known for.

Rose Gold Before And After

What are some ways a stylist can benefit behind the chair from these new shades?

Stylists can use Muted Metallics as an all-over colour, an accent colour to bring together other tones used within the hair, and a veil of colour, if used as a refinement to blonde. The creative possibilities are endless! The best results are on pre-lightened blonde hair. Plus, the timed intensity gives the stylist control over how much tonal deposit they are looking for.

Can you share some business building tips concerning the trend shift from bright, vivid tones to soft, muted shades?

Today, the average guest is much more open to the playfulness of fun shades. The muted hair colour trend we are seeing allows for this guest to play with fun colour. Adding it into their current colour placement will give guests diffused, peeks of colour. It’s a great way to add on a colour service and keep them coming back, because they feel heard.

Muted Metallics Family Group 500x 433

 For more information and to see the latest offers on The Demi, log into the Pro Site.