All you need to know about Celeb Luxury®
Celeb Luxury® was launched in 2016 and two years later was awarded the Top Hair Product at the Cosmoprof Awards 2018 for Colorwash®. Here's all you need to know about this game-changing brand and why you should be using Celeb Luxury®.
What is Colorwash®?
Colorwash® cleanses and deposits colour. Made with a high quality semi-permanent direct dye, the sulfate-free formula with Colorposit™ technology creates a rich lather depositing colour whilst leaving the hair with a high gloss shine. It's the first patented colour that works as a shampoo instantly.
With 10 brilliant classic tones inspired by organic gem colours, Gem Lites® Colorwash® is great for salon guests who prefer traditional shades like blonde, red and brunette.
Viral® Colorwash® will appeal to guests who like to make a statement with their hair. For a vivid colour, hair needs to be lightened to a level 9 or 10. However, Viral® Colorwash® can also be used on darker hair for a jewel tone effect.
What is Colorditioner™?
Colorditioner™ conditions, repairs and deposits colour. It's the first conditioner with colour that has a built-in bond rebuilder - BondFix™. Colorditioner™ is the best choice for hair that is dry, damaged or over-processed as hair becomes softer and stronger with every use.
Viral® Colorditioner™ can be used to create or maintain a fashion shade. Hair can be lightened to the palest blonde for a vivid colour or used on darker hair for a jewel tone effect.
What is BondFix™?
BondFix™ is a weightless semi-permanent conditioning treatment that can be used for all hair types. The advanced technology rebuilds and repairs broken bonds from the inside out making hair 3X stronger after the first use. BondFix™ can't be overused as it attracts to the porosity of the hair, so it only goes where it is needed.
Benefits of using Celeb Luxury®
- All Celeb Luxury® products are sulfate-free, paraben-free, ammonia-free, peroxide-free, cruelty-free and 100% vegan
- Colorwash® is the first patented colour that works as a shampoo instantly
- Colorditioner™ is the first conditioner with colour and bond rebuilder
- All shades can be intermixed to create unique shades