Embracing the philosophy of teamwork at Salon Smart 2018
Hundreds of haircare professionals gathered at the Park Plaza Riverbank last month for the biggest and best Salon Smart to date. Both Salon Success and 3·6·5 Salon Education were proud sponsors, and we were privileged to be involved in many of the key sessions.
It was no lazy Sunday for the attendees of Salon Smart as they kicked off an exciting schedule of some of the industries most experienced and inspiring speakers. Sally Montague set the precedence for the importance of training early on, discussing how she revamped her apprentice scheme to attract more of the right people.
This set the scene fantastically for our very own Ken West, Director of 3·6·5 Salon Education, who took to the stage with Creations’ salon owner Carolyn Sweeney. Ken has worked with Carolyn for a number of years and she now coaches for 3·6·5 at many events, sharing her experience as a practicing salon owner. Having recently revamped her training and launched the You+ programme developed by Ken and tailored specifically to Carolyn’s business, Carolyn has found that investing in the training for her staff has been essential for the success of her business. The reward she receives from investing in her staff far outweighs any financial sacrifice.
No event at the moment would be complete without a session on GDPR, and Salon Smart was no exception. Laura Knight, Director of Brand Communications at KWS, looked at the opportunities GDPR presents and how it will affect your business, and our very own Managing Director, Simon Tickler, took part in a panel looking at GDPR and how we, as an industry, need to find a way to break through and behave smarter when we contact our guests.
As the day came to a close we were delighted to be involved in the evening show with James Davies and Luke Dawson-Browne from Paul Mitchell® Education Team, and put on a dazzling display with our stunning Neuro® Liquid models. We’re so excited about this new Neuro® care range and can’t wait for you to get your hands on it when it launches next month!
After our show kicked off the evening, the room were treated to three delicious courses before Brooks and Brooks took to the stage, taking a fun look back at the styling careers of Sally and Jamie Brooks. Followed by a team showcase of some of their talented junior stylists and a presentation by Sam Ashcroft and Darcie Harvey, it was a great way to end a great day and everyone left eager to start Monday and be inspired even more.
After a truly inspiring Sunday, Monday kicked off with Simon Tickler, Salon Success Managing Director, looking at ‘Tomorrow’s World’. In his presentation Simon shared his predictions for the future and described how salons can adapt to the world around them. “How people buy things today is different to even two years ago, and I see a change in the tide – there will be winners and losers through this,” he revealed.
Simon recommended a mantra true to our heart – standing out from the crowd. Here at Salon Success we work very closely with our customers to provide them not just a company to buy products from, but one that understand their needs and business and works with them to help them succeed. “It’s less about stuff, and more about experiences,” said Simon. “If we are just churning out haircuts, we are missing opportunities. It’s about the quality, but it’s also about how you package it.”
Next up Larry and Laura from Larry King in London took to the stage, sharing their experiences running an extremely successful salon in Knightsbridge. Larry counts the key to his success on how he treats and works with his guests. From treating every guest like they’re a celebrity and creating friendships with his A-lister clients, he’s proved that like Salon Success creating that relationship and providing top service works in this industry.
We LOVE colour here at Salon Success, so it was great to hear from Skyler McDonald who opened the first colour-only salon in the UK. Three years in the making, Skyler’s effort and hard work has paid off with a fantastic concept that once put into practise has worked. The topic then moved onto the male grooming, with a panel of experts including Most Wanted 2017 Male Grooming Specialist Jonathan Andrew; Matt Robinson from Mister Robinson’s Barbershop; founder of The Lion’s Barber Collective Tom Chapman and Ruffians’ Andrew Cannon. A fast growing sector, it’s great to hear how barbering is progressing and offering more options for today’s guests.
Our very own Director of Publicity, Zoë Vears, headed up an Integrated Marketing workshop, looking at the key channels of communications and how you need to manage these to get the best from your channel. A concept we adopt at Salon Success, our Pro Site is filled with business building information and marketing advice to help you make the most of your salon and reach your guests in the best way possible.
Moving onto the afternoon sessions, Ken West took part in a panel focusing on apprenticeships, a hot topic at the moment that Ken has a great interest in. Working with 3·6·5 salons on a daily basis, Ken has great insight into the struggles they face when trying to recruit new blood into salons. One of the key points to come out of the session, is to not focus on ‘school leavers’ and instead look for someone with a passion for what they do. Confidence and focus are key to hiring the best apprentices for your business - and age shouldn’t come into that.
Ken has been working a lot lately at changing the face of how we as an industry train apprentices, embracing the new generation’s wants and training them quicker and harder to progress them to a stylist in a shorter time frame. This is not only better for the apprentice who will no doubt get a greater sense of satisfaction from their role, but also means they’re earning the salon more money so it’s really a win for everyone.
The day was topped off with an interview with renowned stylist Sam McKnight. Having worked with the likes of Madonna and Gigi, to Vogue and Chanel, this was a session not to be missed! Sam started his journey in London in Molton Brown, where he explained how he found his passion describing the salon as “Four floors of natural hairdressing, and we used our hands to minimise the use of appliances.” This experience launched him into session styling, which is how we know him best.
Every great leader needs a team, and Sam is no exception. He then went on to share his experiences of working with assistants, and how team work is key with everyone knowing their job in an assembly line process of preparation. This has no doubt lead him down the fantastic path he’s on and contributed to his success.
If you want to embrace working with a team, and a company that gets to know you and your needs, contact our friendly Club Services team on 0845 659 0011.