Skip to the content

Back to About Us

Sally Beauty Holdings (SBH)

SBH is a global distributor and retailer offering professional beauty products to both retail consumers and salon professionals.


Sinelco International has been a producer and supplier to wholesalers of professional products for hairdressers and beauticians for over 60 years. Sinelco is based in Ronse, Belgium, and serves more than 1,500 customers in 35 countries through a product catalogue, website and sales offices.

Sally Beauty

Sally Beauty offers consumers the products loved by professionals, and is open to everyone, so you can get your hands on that super-pampered salon feeling at home.

Salon Services

Salon Services has 106 strictly trade only stores across the UK & Ireland. Strictly trade only prices are offered to professionals who sign up to their trade card offering additional benefits including regular news and promotions. They specialise in supplying professional salon equipment and offer selected brands. Paul Mitchell® products are part of their brand offerings.

Pro Duo

Pro Duo is Europe’s largest wholesale distributor of professional hair and beauty products with stores in France, Belgium, The Netherlands, Germany and Spain.

Beauty Systems Group (BSG)

BSG is a network of stores and direct sales consultants selling exclusive professional salon brands to licensed beauty professionals. They operate over 950 sales consultants and 1300 stores in North America and are the biggest Paul Mitchell® distributor in the world.