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evolve together

"I created #mydentity™ because I wanted to customize colors we all dream of — colors that are missing from today’s haircolor. I want to create a line that brings back the fun & excitement in our industry. But most of all, I want to create a community that empowers our #hairbestie family, and enables all of us to find our #mydentity — because when you know who you are, you have the courage to do anything you dream of."
- Guy Tang

 

Guy Tang The Begining

Growing up, I struggled everyday with my identity. I didn’t know who I was, what I wanted to do in life, or what my purpose was. It wasn’t until hair that I found purpose, my direction, and it truly saved my life.

Guy Tang Hairbestie

I found my identity (#mydentity™). It was to make a difference, change the world doing hair. But more than that it was to be a friend, a #Hairbestie, and inspire other stylists just like me to find their mydentity, because I had such a hard time finding mine.

Guy Tang Mydentity

I created #mydentity™ because I wanted to customize colors that we all dream of – colors that are missing from today’s hair color. I want to create a line that brings back the fun & excitement in our industry. But most of all, I want to create a community that empowers our #Hairbestie family, and enables all of us to find our #mydentity. Because when you know who you are, you have the courage to do anything you dream of. #Hairbesties, together we will change the industry. Let’s evolve together.

Back to Our Brands

New! Crystal Clear

The most versatile shade in the collection! Crystal Clear can be mixed into any #mydentity™ demi-permanent shade to soften or sheer out any colour for unlimited creative colour control. Also great for adding shine when used alone.

Top Tip
Colour glossing treatment
Mixing Ratio – 1:2
Processing Time: 5-25 minutes

Dilute or lessen deposit
Incorporate desired amount (up to 50%) into any demi-permanent formulation
Processing time: 5-25 minutes

Call our friendly Club Services team on 0845 659 0011 to place your order.

Brands available from Salon Success

For more information or to place an order call our friendly Club Services Team on

0845 659 0011