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The true haircolorist company.

Celeb Luxury Viral 620X400

Hairdresser/colourist-owned companies are more passionate, innovative and are missing in the beauty business today. Owner Leland says, “It’s not about just creating a product. It’s about creating, dreaming and inventing what should be that is not; giving hairdressers and colorists the tools to be more successful, to refine our craft while at the same time, increasing our revenue.”

Celeb Luxury® is dedicated to creating innovative, superior products that inspire passion and empower hairdressers and colourists to raise the expectations of their own creativity.

Gem Lites® Colorwash® with Cleanse + Colorposit™ Technology
Colour Intensifier™ makes all hair colour look better. Instant Colour + Cost Effective + Creative

Gem Lites® Colorwash® can be used at the backwash as a replacement to permanent or demi-permanent colour, to achieve accurate, faster, more effective and creative results. The system is designed to make all of your colours rich, vibrant and to take all of your colour services to the next level.

In-salon uses for Colorwash®

• Tone foil highlights or balayage
• Adjust hair colour between services
• Re-pigment faded, mid-lengths and ends before colour pull-through
• Re-pigment or fill hair for colour reversals
• Replenish after relaxers and perms.

Viral® Colorwash® with cleanse + Colorposit™ Technology
Colour Intensifier™ makes all hair colour look better, instant extreme colour + cost effective + creative

Viral colourwash can be used as a replacement for permanent or demi-permanent colour, to achieve accurate, faster, more cost effective and creative results. The system is designed to make all of your colours brighter, bolder, more vibrant and take all of your creative colour to the next level.

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Products in the Gem Lites® Collection

FLAWLESS DIAMOND™

ANTI-YELLOW WHITENER

 

Maintain brightness and bring out reflective facets in all blondes, whites and silvers, foil highlights or balayage. Excellent for men and women to maintain whiteness, help neutralize unwanted yellow tones on natural grey, white and blonde hair.

  • Instantly adds rich colour while cleansing with hi-conditioning
  • Maintains, corrects, and boosts colour brilliance
  • Continuous use after fresh colour, adds colour and stops visible washout and fade between colour services
  • Alternate with shinewash® to manage colour vibrancy
  • Complete gem lites® system restores hair to healthy, natural feel
  • Superior sulfate-free, paraben-free, ammonia-free, peroxide-free, PPD-free
  • No animal testing, 100% vegan

CITRINE™

PALE BLONDE GLO

 

Maintains brightness and brings out pale blonde tones and reflective facets in foil highlights, balayage and all blonde hair.

  • Instantly adds rich colour while cleansing with hi-conditioning
  • Maintains, corrects, and boosts colour brilliance
  • Continuous use after fresh colour, adds colour and stops visible washout and fade between colour services
  • Alternate with shinewash® to manage colour vibrancy
  • Complete gem lites® system restores hair to healthy, natural feel
  • Superior sulfate-free, paraben-free, ammonia-free, peroxide-free, PPD-free
  • No animal testing, 100% vegan

SUNSTONE™

BLONDE

 

Maintain brightness and bring out blonde tones and reflective facets in foil highlights, balayage and all blonde hair.

  • Instantly adds rich colour while cleansing with hi-conditioning
  • Maintains, corrects, and boosts colour brilliance
  • Continuous use after fresh colour, adds colour and stops visible washout and fade between colour services
  • Alternate with shinewash® to manage colour vibrancy
  • Complete gem lites® system restores hair to healthy, natural feel
  • Superior sulfate-free, paraben-free, ammonia-free, peroxide-free, PPD-free
  • No animal testing, 100% vegan

COGNAC QUARTZ™

CARAMEL BLONDE

 

Maintain brightness and bring out caramel blonde tones and reflective facets in foil highlights, balayage and medium blonde to light brown hair.

  • Instantly adds rich colour while cleansing with hi-conditioning
  • Maintains, corrects, and boosts colour brilliance
  • Continuous use after fresh colour, adds colour and stops visible washout and fade between colour services
  • Alternate with shinewash® to manage colour vibrancy
  • Complete gem lites® system restores hair to healthy, natural feel
  • Superior sulfate-free, paraben-free, ammonia-free, peroxide-free, PPD-free
  • No animal testing, 100% vegan

TOURMALINE™

STRAWBERRY BLONDE

 

Maintain brightness and bring out strawberry blonde tones and reflective facets in foil highlights, balayage, and strawberry and deep blonde hair.

  • Instantly adds rich colour while cleansing with hi-conditioning
  • Maintains, corrects, and boosts colour brilliance
  • Continuous use after fresh colour, adds colour and stops visible washout and fade between colour services
  • Alternate with shinewash® to manage colour vibrancy
  • Complete gem lites® system restores hair to healthy, natural feel
  • Superior sulfate-free, paraben-free, ammonia-free, peroxide-free, PPD-free
  • No animal testing, 100% vegan

FIRE OPAL™

COPPER

 

Maintain brightness and bring out copper tones and reflective facets in all coppers, copper reds, and brown hair.

  • Instantly adds rich colour while cleansing with hi-conditioning
  • Maintains, corrects, and boosts colour brilliance
  • Continuous use after fresh colour, adds colour and stops visible washout and fade between colour services
  • Alternate with shinewash® to manage colour vibrancy
  • Complete gem lites® system restores hair to healthy, natural feel
  • Superior sulfate-free, paraben-free, ammonia-free, peroxide-free, PPD-free
  • No animal testing, 100% vegan

RUBY™

RED

 

Maintain brightness and bring out red tones and reflective facets in all bright and deep reds and brown hair.

  • Instantly adds rich colour while cleansing with hi-conditioning
  • Maintains, corrects, and boosts colour brilliance
  • Continuous use after fresh colour, adds colour and stops visible washout and fade between colour services
  • Alternate with shinewash® to manage colour vibrancy
  • Complete gem lites® system restores hair to healthy, natural feel
  • Superior sulfate-free, paraben-free, ammonia-free, peroxide-free, PPD-free
  • No animal testing, 100% vegan

AMBER™

COPPER BROWN

 

Maintain brightness and bring out copper brown tones and reflective facets in highlights, balayage, and copper brown hair.

  • Instantly adds rich colour while cleansing with hi-conditioning
  • Maintains, corrects, and boosts colour brilliance
  • Continuous use after fresh colour, adds colour and stops visible washout and fade between colour services
  • Alternate with shinewash® to manage colour vibrancy
  • Complete gem lites® system restores hair to healthy, natural feel
  • Superior sulfate-free, paraben-free, ammonia-free, peroxide-free, PPD-free
  • No animal testing, 100% vegan

BROWN DIAMOND™

SUNBROWN

 

Maintain brightness and bring out sunny brown tones and reflective facets in highlights, balayage, and deep blondes and brown hair.

  • Instantly adds rich colour while cleansing with hi-conditioning
  • Maintains, corrects, and boosts colour brilliance
  • Continuous use after fresh colour, adds colour and stops visible washout and fade between colour services
  • Alternate with shinewash® to manage colour vibrancy
  • Complete gem lites® system restores hair to healthy, natural feel
  • Superior sulfate-free, paraben-free, ammonia-free, peroxide-free, PPD-free
  • No animal testing, 100% vegan

TAHITIAN PEARL™

BRASSY RED ELIMINATOR

 

Maintain natural brown tones and/or correct brassy warm tones. Excellent for men and women to gradually enrich colour of grey virgin hair.

  • Instantly adds rich colour while cleansing with hi-conditioning
  • Maintains, corrects, and boosts colour brilliance
  • Continuous use after fresh colour, adds colour and stops visible washout and fade between colour services
  • Alternate with shinewash® to manage colour vibrancy
  • Complete gem lites® system restores hair to healthy, natural feel
  • Superior sulfate-free, paraben-free, ammonia-free, peroxide-free, PPD-free
  • No animal testing, 100% vegan

SHINEWASH®

HI-GLOSS GEM SHINE SHAMPOO

 

Use as the alternating shampoo for gem lites® colorwash® to manage vibrancy of haircolour tones.

  • Delicate cleansing with rich, hi-lather
  • Extra-gentle for colour-treated hair
  • Intensified, hi-gloss gem shine
  • Add nourishment for luxuriously smooth texture and body
  • Reduces tangles, protects against frizz and unmanagable hair*
  • Excellent as a body wash
  • Superior sulfate-free, paraben-free, no animal testing, 100% vegan

BONDITIONER®

BEYOND CONDITIONER

 

Innovative, dual-use conditioning for before or after cleansing.

  • Durable, conditioning, lasting up to five washes
  • Weightless, moisture-bonding, AHA that penetrates into the hair, providing moisturization from the inside out
  • Hair restoring benefits that improve hair with every application
  • Protects against frizz and unmanageable hair*
  • Anti-tangler™ reduces breakage
  • Intensified, hi-gloss gem shine
  • Paraben-free, sulfate-free, 100% vegan, no animal testing
  • Extra-gentle for colour-treated hair
  • Luxurious, citrus bloom aromas

CELEB® SECRET FIX®

ANTI-TANGLER™ SMOOTH CONDITION STYLER

 

Weightless condition for straight, wavy or curly, course or fine, thick or thin hair

WHAT IT DOES

  • Leaves hair with a smooth, satin feel
  • Gives hair a hi-gloss shine
  • Increased manageability
  • Humidity and frizz control*
  • Provides heat protection from styling tools
  • Superior sulfate-free, paraben-free, no animal testing, 100% vegan

*Complete gem lites® system restores hair to healthy, natural feel

Products in the Viral® Colorwash® Collection

EXTREME SILVER

 

Maintain bold haircolour with one simple wash. To achieve purity of colour, hair must be double processed (bleached) white to the palest blonde bleached hair (not for high-lift level 10).

  • Instantly adds bold, power colour while cleansing, maintains, corrects, boosts colour brilliance
  • Continuous use after fresh colour, adds colour and stops visible washout and fade between colour services
  • Alternate with moisturewash™. It’s scientifically formulated to work with colorwash to manage colour vibrancy.
  • To increase colour intensity, use colorwash 2-3 times in a row. Do not alternate.
  • Hydrating, smooth condition + hi-gloss shine
  • Superior sulfate-free, paraben-free, ammonia-free, peroxide-free, PPD-free
  • Extra-gentle for colour treated hair
  • No animal testing, 100% vegan
  • Complete viral® system restores hair to healthy, natural feel

EXTREME YELLOW

 

Maintain bold haircolour with one simple wash. To achieve purity of colour, hair must be double processed (bleached) white to the palest blonde bleached hair (not for high-lift level 10).

  • Instantly adds bold, power colour while cleansing, maintains, corrects, boosts colour brilliance
  • Continuous use after fresh colour, adds colour and stops visible washout and fade between colour services
  • Alternate with moisturewash™ to manage colour vibrancy
  • To increase colour intensity, do not alternate
  • Hydrating, smooth condition + hi-gloss shine
  • Superior sulfate-free, paraben-free, ammonia-free, peroxide-free, PPD-free
  • Extra-gentle for colour treated hair
  • No animal testing, 100% vegan
  • Complete viral® system restores hair to healthy, natural feel

EXTREME TEAL

 

Maintain bold haircolour with one simple wash. To achieve purity of colour, hair must be double processed (bleached) white to the palest blonde bleached hair (not for high-lift level 10).

  • Instantly adds bold, power colour while cleansing, maintains, corrects, boosts colour brilliance
  • Continuous use after fresh colour, adds colour and stops visible washout and fade between colour services
  • Alternate with moisturewash™ to manage colour vibrancy
  • To increase colour intensity, do not alternate
  • Hydrating, smooth condition + hi-gloss shine
  • Superior sulfate-free, paraben-free, ammonia-free, peroxide-free, PPD-free
  • Extra-gentle for colour treated hair
  • No animal testing, 100% vegan
  • Complete viral® system restores hair to healthy, natural feel

EXTREME BLUE

 

Maintain bold haircolour with one simple wash. To achieve purity of colour, hair must be double processed (bleached) white to the palest blonde bleached hair (not for high-lift level 10.

  • Instantly adds bold, power colour while cleansing, maintains, corrects, boosts colour brilliance
  • Continuous use after fresh colour, adds colour and stops visible washout and fade between colour services
  • Alternate with moisturewash™. It’s scientifically formulated to work with colorwash to manage colour vibrancy.
  • To increase colour intensity, use colorwash 2-3 times in a row. Do not alternate.
  • Hydrating, smooth condition + hi-gloss shine
  • Superior sulfate-free, paraben-free, ammonia-free, peroxide-free, PPD-free
  • Extra-gentle for colour treated hair
  • No animal testing, 100% vegan
  • Complete viral® system restores hair to healthy, natural feel

EXTREME PURPLE

 

Maintain bold haircolour with one simple wash. To achieve purity of colour, hair must be double processed (bleached) white to the palest blonde bleached hair (not for high-lift level 10).

  • Instantly adds bold, power colour while cleansing, maintains, corrects, boosts colour brilliance
  • Continuous use after fresh colour, adds colour and stops visible washout and fade between colour services
  • Alternate with moisturewash™. It’s scientifically formulated to work with colorwash to manage colour vibrancy.
  • To increase colour intensity, use colorwash 2-3 times in a row. Do not alternate.
  • Hydrating, smooth condition + hi-gloss shine
  • Superior sulfate-free, paraben-free, ammonia-free, peroxide-free, PPD-free
  • Extra-gentle for colour treated hair
  • No animal testing, 100% vegan
  • Complete viral® system restores hair to healthy, natural feel

EXTREME RED

 

Maintain bold haircolour with one simple wash. To achieve purity of colour, hair must be double processed (bleached) white to the palest blonde bleached hair (not for high-lift level 10).

  • Instantly adds bold, power colour while cleansing, maintains, corrects, boosts colour brilliance
  • Continuous use after fresh colour, adds colour and stops visible washout and fade between colour services
  • Alternate with moisturewash™. It’s scientifically formulated to work with colorwash to manage colour vibrancy.
  • To increase colour intensity, use colorwash 2-3 times in a row. Do not alternate.
  • Hydrating, smooth condition + hi-gloss shine
  • Superior sulfate-free, paraben-free, ammonia-free, peroxide-free, PPD-free
  • Extra-gentle for colour treated hair
  • No animal testing, 100% vegan
  • Complete viral® system restores hair to healthy, natural feel

EXTREME HOT PINK

 

Maintain bold haircolour with one simple wash. To achieve purity of colour, hair must be double processed (bleached) white to the palest blonde bleached hair (not for high-lift level 10).

  • Instantly adds bold, power colour while cleansing, maintains, corrects, boosts colour brilliance
  • Continuous use after fresh colour, adds colour and stops visible washout and fade between colour services
  • Alternate with moisturewash™. It’s scientifically formulated to work with colorwash to manage colour vibrancy.
  • To increase colour intensity, use colorwash 2-3 times in a row. Do not alternate.
  • Hydrating, smooth condition + hi-gloss shine
  • Superior sulfate-free, paraben-free, ammonia-free, peroxide-free, PPD-free
  • Extra-gentle for colour treated hair
  • No animal testing, 100% vegan
  • Complete viral® system restores hair to healthy, natural feel

PASTEL LAVENDER

 

Maintain bold haircolour with one simple wash. To achieve purity of colour, hair must be double processed (bleached) white to the palest blonde bleached hair (not for high-lift level 10).

  • Instantly adds bold, power colour while cleansing, maintains, corrects, boosts colour brilliance
  • Continuous use after fresh colour, adds colour and stops visible washout and fade between colour services
  • Alternate with moisturewash™. It’s scientifically formulated to work with colorwash to manage colour vibrancy.
  • To increase colour intensity, use colorwash 2-3 times in a row. Do not alternate.
  • Hydrating, smooth condition + hi-gloss shine
  • Superior sulfate-free, paraben-free, ammonia-free, peroxide-free, PPD-free
  • Extra-gentle for colour treated hair
  • No animal testing, 100% vegan
  • Complete viral® system restores hair to healthy, natural feel

PASTEL BABY BLUE

 

Maintain bold haircolour with one simple wash. To achieve purity of colour, hair must be double processed (bleached) white to the palest blonde bleached hair (not for high-lift level 10).

  • Instantly adds bold, power colour while cleansing, maintains, corrects, boosts colour brilliance
  • Continuous use after fresh colour, adds colour and stops visible washout and fade between colour services
  • Alternate with moisturewash™. It’s scientifically formulated to work with colorwash to manage colour vibrancy.
  • To increase colour intensity, use colorwash 2-3 times in a row. Do not alternate.
  • Hydrating, smooth condition + hi-gloss shine
  • Superior sulfate-free, paraben-free, ammonia-free, peroxide-free, PPD-free
  • Extra-gentle for colour treated hair
  • No animal testing, 100% vegan
  • Complete viral® system restores hair to healthy, natural feel

PASTEL LIGHT PINK

 

Maintain bold haircolour with one simple wash. To achieve purity of colour, hair must be double processed (bleached) white to the palest blonde bleached hair (not for high-lift level 10).

  • Instantly adds bold, power colour while cleansing, maintains, corrects, boosts colour brilliance
  • Continuous use after fresh colour, adds colour and stops visible washout and fade between colour services
  • Alternate with moisturewash™. It’s scientifically formulated to work with colorwash to manage colour vibrancy.
  • To increase colour intensity, use colorwash 2-3 times in a row. Do not alternate.
  • Hydrating, smooth condition + hi-gloss shine
  • Superior sulfate-free, paraben-free, ammonia-free, peroxide-free, PPD-free
  • Extra-gentle for colour treated hair
  • No animal testing, 100% vegan
  • Complete viral® system restores hair to healthy, natural feel

EXTREME MOISTUREWASH™

 

Use as the alternating shampoo for viral® colorwash® to manage vibrancy of haircolour tones.

  • Delicate cleansing for rich, hi-lather
  • Extra-gentle for colour treated hair
  • Added nourishment and rehydrating conditioning for pre-lightened and virgin dry, damaged hair
  • Improves hair with every application
  • Reduces tangles, protects against frizz and unmanageable hair*
  • Intensified, hi-gloss gem shine
  • Sulfate-free, paraben-free, no animal testing, 100% vegan

BLONDITIONER™

 

Innovative, dual-use conditioning for before or after cleansing.

  • Durable, conditioning, lasting up to five washes
  • Weightless, moisture-bonding, AHA that penetrates into the hair, providing moisturization from the inside-out
  • Hair restoring benefits that improve hair with every application
  • Restores hair to a virgin-feel, hydrophobic, water-resistant state, reducing porosity
  • Protects against frizz and unmanageable hair
  • Anti-tangler™ reduces breakage
  • Intensified, hi-gloss gem shine
  • Superior paraben-free, sulfate-free, no animal testing, 100% vegan
  • Extra-gentle for colour-treated hair

EXTREME SMOOTHING STYLER

LEAVE IN CONDITIONER

 

Intense conditioning, plus added nourishment for bold colors, pre-lightened, foil highlights, and virgin dry, damaged hair

WHAT IT DOES

  • Anti-tangler™ reduces breakage
  • Protects against humidity and unmanageable hair*
  • Leaves hair with a smooth, satin feel
  • Gives hair a hi-gloss shine
  • No build-up to weight hair down
  • Provides heat protection from styling tools
  • For all hair types and textures
  • Superior sulfate-free, paraben-free, no animal testing, 100% vegan

*Complete viral® system restores hair to healthy, natural feel

Brands available from Salon Success