Since the 1980s, Paul Mitchell has been a driving force for eco-friendly and cruelty-free products. Paul Mitchell was the first professional hair care company to take a stand against animal testing during its inception.

Sustainability has always been their priority and today, they are committed to climate neutrality across their operations by 2050. Decreasing the use of virgin plastic, reducing their carbon footprint and planting a million trees so far are just some of the many steps they are taking. They aim to take positive and impactful actions that leave the ecosystems and communities where they operate in a better place than how they found them.