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Venue: Salon Success, Aylesbury

Date: Wednesday 24th May 2017

The new one-day workshop will teach you how to create an effective social media strategy to build your business and use email marketing as part of your publicity campaigns.

Topics covered:
Using social media management tools including Hootsuite and Canva
Creating an email marketing plan and integrating this into the rest of your activities
How to use content to drive, accurately measure, and increase engagement with your target market
Creating a consistent voice across platforms
Best practice in social media marketing strategies
Capturing and analysing metrics to segment and target your market
Email segmentation
Utilising social advertising
Measuring a campaign’s return on investment (ROI).