IT’S GOOD TO BE SOCIAL
Venue: Salon Success, Aylesbury
Date: Wednesday 24th May 2017
The new one-day workshop will teach you how to create an effective social media strategy to build your business and use email marketing as part of your publicity campaigns.
• Using social media management tools including Hootsuite and Canva
• Creating an email marketing plan and integrating this into the rest of your activities
• How to use content to drive, accurately measure, and increase engagement with your target market
• Creating a consistent voice across platforms
• Best practice in social media marketing strategies
• Capturing and analysing metrics to segment and target your market
• Email segmentation
• Utilising social advertising
• Measuring a campaign’s return on investment (ROI).